The privacy-first
Google Analytics alternative.

Big tech companies have been collecting personal data for years to make a profit. Users get a "free" product, and big tech companies get paid by advertisers that want to buy your attention.

• While you use the "free" product, the tech companies gather creepily huge amounts of data to create a specific profile of your demographics, ethnicity, political preferences, interests, desires, likes, and dislikes.
• Big tech companies will sell that to the highest bidders as their business model. Without openly telling you.

We despise such practices. Because Simple Analytics is a paid service, we are independent and have no bias or conflict of interest. No second agendas here.

Our mission is simple:

• We give you the fastest, easiest, and most ethical insights about your website performance while upholding the highest privacy standards.
• To achieve this, Simple Analytics has an open roadmap for you to see the next steps or request features. Furthermore, we operate fully transparently by sharing our metrics (including revenue, costs, number of customers, and traffic).

We don't store any personal information and collect minimal amounts of data to protect your visitor's privacy, but that does not make your analytics data less important. That's why your data is always encrypted on our servers. Encrypted in transit and encrypted at rest.

The drives storing your data contain nothing but encrypted lines of code. If anybody did manage to steal those drives, they'd be useless. The encryption key is stored outside the servers in a virtual vault that is protected by two-factor authentication.

Some privacy-focused analytics tools use personally identifiable data and delete it after a day.

For example:

• They collect a visitor's IP address, add a date, and turn it into a hash every time you have a page visit.
• These hashes connect page views together. Although this is definitely better than big tech trying to collect as much personal data as they can to sell to advertisers, it is not 100% waterproof and is a gray area.
• The hashes expire only once per day, so for less than 24 hours, there is still personally identifiable information stored about your visitors. Privacy policies like the GDPR explain you must have visitors consent to store personally identifiable information (PII).

Simple Analytics never compromises privacy. That's why we only use unique visitors without tracking IP addresses. We do this based on the browser's referrer, so no PII is stored. When you use Simple Analytics, it is therefore 100% guaranteed no personally identifiable information of your visitors is stored. Because of this, zero consent is needed. Adiós annoying banners!

Tip: some clients like to replace their cookie banners with "we're proud to protect your privacy" banners to gain a competitive advantage.

We do everything in our power to keep your data safe. We collect the bare minimum amount of data required to give you a full picture of your website's visitors, and besides the three points listed above, we even go a few steps further.

• Compared to other continents, the EU has been concerned with its citizens' privacy for a long time and provides diligent privacy regulations.
• Our servers are located in the Netherlands and our hosting provider is Dutch because this provides a secure physical location, great global network connectivity, and high legal standards for data processing (no cloud provider that needs to report to a foreign government).
• We choose to locate our business in the Netherlands because a privacy-conscious environment helps us uphold our high standards for ethics and privacy.

We care about your data. We care for your data. Yet, you own your data. We will never sell it. You are in control of your data, and you can download or delete it at any time.