The privacy-first
Google Analytics alternative.
EU-based & hosted. No cookies and a direct yes from your legal team.
No credit card required
EU-based & hosted. No cookies and a direct yes from your legal team.
No credit card required
1. Privacy protection is our business model. We comply by design with all privacy policies. Including: GDPR, PECR, CCPA and more.
2. Your data is always encrypted.
3. We never, ever, ever store any personal data about your visitors. No cookie banners.
4. We are an EU-based company with EU-based servers.
5. You own your data. We don't sell any visitor data, see what we collect
“Switching to Simple Analytics will still give you visibility into how visitors are using your website, but you'll also be respecting their right to privacy.”
“My focus has been on using ethical tools. I said bye to Google Analytics and hello to Simple Analytics. In 1-2 clicks I can get all the information I need.”
One dashboard to instantly see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
See it for yourself, click a button
Simple Analytics presents
Free 14-day trial No credit card required Cancel anytime
“It's time to ditch Google Analytics.”
Use Google Tag Manager, WordPress,
or our many frontendframework plugins
Export to your own systems, Power BI,
Google Data Studio, or data lakes
Export as raw data or aggregated
Google is one of the world's largest data devouring machines, selling your website visitors' data for profit. From an ethical standpoint, organizations should aim to protect the privacy of their website visitors. Still, 85% of the websites are using Google Analytics, but this is about to change for the better.
Privacy laws like the GDPR are put in place to preserve the privacy of internet users. Data protection agencies are cracking down on privacy-invasive services like Google Analytics. France (CNIL) & Austria (DSB) already stated that the use of Google Analytics violates GDPR law in their countries. More EU countries are expected to follow this example.
Google Analytics is a complex web analytics tool that has been the default analytics tool, but this is changing, and Google also recognizes this. That's why they are about to change to a new version calledGA4 that aims to be privacy-friendly but is not
In addition, web browsers are limiting tracking mechanisms, and adblockers are used to block Google Analytics, which makes their data less and less accurate.
The global business environment is changing towards privacy, and so should you!
Here is why Simple Analytics is the number one privacy-friendlyalternative to Google AnalyticsWe are trusted by 600+ paying customers to provide the insights they need while protecting the privacy of their website visitors
"We traded a 'free', privacy-less, and complex analytic dashboard to a paid, privacy-first & simple one. We couldn't be happier. The best privacy-focused analytics suite that I've found. We're proud to be able to tell our customers that we don't track them at all."
Auto collect events like downloads, outbound links, and email clicks. Check the performance of every button, click and page visit you want.
Save time while keeping others in the loop of your results. Schedule your reports to be shared automatically at any time you want.
Send yourself and others an email report of simpleanalytics.com. You can add as many email addresses as you like. See an example of an email report in our documentation.
Free 14-day trial No credit card required Cancel anytime
For those who keep working coding at night.
"After switching from GA, I tried out another privacy-focused analytics solution but it turned out it was too minimal and didn't give me what I needed. I make decisions based on data. Luckily, Simple Analytics shows the exact metrics I need to know about in order to grow my business, while also being respectful of the privacy of my visitors. AND it loads extremely quickly, making it SEO-friendly"
Keep an eye on your dashboard
via your iPhone
Add widgets to your home screen
Block visits from yourself
See spikes as they happen
Why our founder is getting crazy on his tropical island.
Is he getting paranoid?
"This is great to keep track of all the products that I launch. I also use the API to send myself a bot message each morning with rolling week stats and daily stats from the previous day"
What's included
What's included
Everything from the Starter plan, plus:
What's included
Everything from the Business plan, plus:
What are datapoints?
You can collect two types of data with Simple Analytics: page views and events. The combined term for both is datapoint. If you don't use events, the datapoints will only be page views. If you do use events, the datapoints will also be events.
Will I be charged when my trial expires?
No. After your trial expires, your plan downgrades automatically to the basic free version. Upgrade whenever you want to the plan that fits your needs.
What payment methods do you accept?
We accept Credit Card, Debit Card, Bitcoin +10% & yearly, Apple Pay, and Google Pay as payment methods for all our paid plans. You can pay in Euros, US Dollars or British Pounds. Bills from $500 can be paid via bank transfers and cost an additional 10 in banking and service fees.
What will happen to my charges when my traffic grows / declines?
You only pay for what you actually need. This means that if your plan's page view limit is exceeded, you will be charged for overages. Simple Analytics automatically calculates your price based on your average amount of page views (first looking back one month, then the average of the previous three months).
So, if you had an increase in traffic during the last three months, you pay only a little more next month. Likewise, you automatically pay a little less when your average amount of page views decreased during the last months.
Can I cancel anytime?
Yes. You can cancel your subscription at any moment. You will still have access to your account and data until the end of the period you paid for.
Neer more help? Please send us your question(s) via our support page.
Free 14-day trial No credit card required Cancel anytime
"Excellent alternative for Google Analytics. Yes, you pay a small subscription, but you get a lot in return: GDPR-proof and cookieless analytics, accurate tracking and clear visuals."
Big tech companies have been collecting personal data for years to make a profit. Users get a "free" product, and big tech companies get paid by advertisers that want to buy your attention.
We disgust such practices. Because Simple Analytics is a paid service, we are independent and have no bias or conflict of interest. No second agendas here.
Our mission is simple:
We don't store any personal information and collect minimal amounts of data to protect your visitor's privacy, but that does not make your analytics data less important. That's why your data is always encrypted on our servers. Encrypted in transit and encrypted at rest.
The drives storing your data contain nothing but encrypted lines of code. If anybody did manage to steal those drives, they'd be useless. The encryption key is stored outside the servers in a virtual vault that is protected by two-factor authentication.
Some privacy-focused analytics tools use personally identifiable data and delete it after a day.
For example:
Simple Analytics doet nooit concessies aan de Simple Analytics never compromises privacy. That's why we only use unique visitors without tracking IP addresses. We do this based on the browser's referrer, so no PII is stored. When you use Simple Analytics, it is therefore 100% guaranteed no personally identifiable information of any of your visitors is stored. Because of this, zero consent is needed. Adiós annoying banners!
Tip: some clients like to replace their cookie banners with "we're proud to protect your privacy" banners to gain a competitive advantage.
We do everything in our power to keep your data safe. We collect the bare minimum amount of data required to give you a full picture of your website's visitors, and besides the three points listed above, we even go a few steps further.
We care about your data. We care for your data. Yet, you own your data. We will never sell it. You are in control of your data, and you can download or delete it at any time.
Free 14-day trial No credit card required Cancel anytime