[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-slug_blog_3_1":3,"blog-slug_blog_road-to-1-million-arr-july-update_1000_1":40},{"article":4,"articles":15,"meta":33,"languages":39},{"id":5,"title":6,"excerpt":7,"locale":8,"slug":9,"authorSlug":10,"automaticTranslated":11,"publishedAt":12,"updatedAt":13,"doFollowLinks":11,"showIndex":11,"showCallToActions":11,"articleType":14},3060,"The EU wants to kill cookie banners","The EU wants to end annoying cookie pop-ups by letting users set their consent once in their browser. If passed, websites will have to respect those choices.","en","the-eu-wants-to-kill-cookie-banners-by-moving-consent-to-your-browser","iron-brands",false,"2025-11-20T05:40:14.356Z","2025-11-20T06:13:15.812Z","blog",[4,16,26],{"id":17,"title":18,"excerpt":19,"locale":8,"slug":20,"authorSlug":10,"automaticTranslated":11,"publishedAt":21,"updatedAt":22,"ctaTitle":23,"ctaDescription":24,"doFollowLinks":11,"showIndex":25,"showCallToActions":11,"articleType":14},3019,"Google is tracking you (even when you use DuckDuckGo)","Google tracks users even on DuckDuckGo via Analytics and embeds. A new study shows how deep Google’s web tracking really goes.","google-is-tracking-you-even-when-you-use-duck-duck-go","2025-07-14T08:56:41.709Z","2025-07-14T11:26:01.386Z","If you care about privacy, you don't use Google Analytics","Ditch the tracking, keep the insights. Try Simple Analytics.",true,{"id":27,"title":28,"excerpt":29,"locale":8,"slug":30,"authorSlug":10,"automaticTranslated":11,"publishedAt":31,"updatedAt":32,"doFollowLinks":11,"showIndex":11,"showCallToActions":11,"articleType":14},3018," German court rules Meta’s tracking tech violates GDPR","German court rules Meta’s tracking tech violates GDPR, allowing lawsuits without proof of harm. Big risks ahead for sites using Meta pixels.","german-court-rules-meta-s-tracking-tech-violates-gdpr","2025-07-10T08:20:51.111Z","2025-07-10T12:16:26.327Z",{"pagination":34},{"page":35,"pageSize":36,"pageCount":37,"total":38},1,3,362,1084,{},{"article":41},{"contentHtml":42,"content":43,"coverImageWithText":44,"coverImageWithoutText":52,"inlineMedia":53,"id":370,"title":371,"excerpt":372,"locale":8,"slug":373,"authorSlug":10,"automaticTranslated":11,"publishedAt":374,"updatedAt":375,"doFollowLinks":25,"showIndex":25,"showCallToActions":11,"articleType":14,"cover":52,"languages":376},"\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\"> In June, we saw the highest sign-ups ever. With everything else being equal, we knew we could expect a large number of new paying customers in July. This proved to be true. July was our best month to date!\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Short recap as to why:\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">👉 Google switched to a new version of Google Analytics; not everyone was a big fan. More people tried Simple Analytics, and some of them stuck around. \u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">A lot more happend last month. Let’s dive in!\u003C/ContentEditable>\n\u003Col class=\"counters\">\u003Cli>\u003CNuxtLink to=\"#churn\">Churn\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#saas-friends\">SaaS Friends\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#customer-stories\">Customer Stories\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#work-in-progress\">Work in progress\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#sweden-banned-ga\">Sweden banned GA\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#numbers\">Numbers\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#final-thoughts\">Final Thoughts\u003C/NuxtLink>\u003C/li>\u003C/ol>\n\u003CContentEditable  id=\"churn\" parent=\"\" tag=\"h2\" :articleId=\"714\">Churn\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">It was not all Kumbaya. Churn was higher than expected. We usually are around 2,5% churn. Last month it was over 3%. You can see what that means in terms of our bottom line in this image.\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/Clean_Shot_2023_08_08_at_12_12_37_2x_6e493e5f19.png\" alt=\"CleanShot 2023-08-08 at 12.12.37@2x.png\">\n\u003Cem>(Not all our revenue is from Stripe)\u003C/em>\u003C/p>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">It’s not alarmingly high, but we might want to look into it a little more. We have been focused on getting more new customers for quite some time, but we might want to look at retention more closely as well.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">We now sent an email after someone cancels their subscription to learn a bit more about why, but I think we should do more here.\u003C/ContentEditable>\n\u003CContentEditable  id=\"saas-friends\" parent=\"\" tag=\"h2\" :articleId=\"714\">SaaS Friends\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">When we reached 20K MRR (and I tweeted about it), I got a Twitter DM from Davis Baer asking if we wanted to join his private community of founders that are over 20K MRR.\u003C/ContentEditable>\n\u003CGif :width=\"750\" :height=\"625\" poster=\"https://cms-assets.simpleanalytics.com/pa_c1404e9361-medium-poster.webp\" background=\"a38384\" src=\"https://cms-assets.simpleanalytics.com/pa_c1404e9361-medium-animated.webp\" />\n\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">It was also even for free, so why not hé 🤷‍♂️ -- (This sentence was written in English with a Maastricht accent. Try to imagine)\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">I created a post in this group, asking if there were people from Amsterdam that wanted to chill/co-work at our office. Surprisingly I got eight replies instantly. \u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">There are more people in Amsterdam building cool stuff than you think (and want to get out of their basement and see some daylight). \u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Two of them are Ruud & Jeroen, who stopped by last week.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">It's super interesting to meet new people that are kind of on the same boat but with very different stories.\u003C/ContentEditable>\n\u003Cul>\n\u003Cli>\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Jeroen (left): Founded \u003Ca referrerpolicy=\"unsafe-url\" href=\"https://get.ratecard.io/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener\">Ratecard.io\u003C/a> with his dad and brother. Now runs the show by himself after buying his dad and brother out and is doing waaaay more MRR than we are.\u003C/ContentEditable>\n\u003C/li>\n\u003Cli>\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Ruud (right): Worked in Silicon Valley for six years. Three years at Instagram and grew a side-project to 25K MRR. He moved back to The Netherlands and is now building \u003Ca referrerpolicy=\"unsafe-url\" href=\"https://www.lassomoderation.com/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener\">Lasso\u003C/a>, a content moderation platform.\u003C/ContentEditable>\n\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/F2l8l_O5_Wc_A_Agtp6_ab2ffad00c.jpeg\" alt=\"F2l8lO5WcAAgtp6.jpeg\">\u003C/p>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">The week before, Pieter, Jochem & Joe from \u003Ca referrerpolicy=\"unsafe-url\" href=\"https://mightyscout.com/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener\">MightyScout\u003C/a> joined the office for a day. Next week the boys from \u003Ca referrerpolicy=\"unsafe-url\" href=\"https://webtastic.ai/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener\">Webtastic\u003C/a> and Jeroen from \u003Ca referrerpolicy=\"unsafe-url\" href=\"https://stekkies.com/en/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener\">Stekkies\u003C/a> will tag along.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Super cool to meet all of them! And if you are reading this (and building cool stuff or would like to), you are 100% welcome to join for a day of co-working. Just let me know beforehand.\u003C/ContentEditable>\n\u003CContentEditable  id=\"customer-stories\" parent=\"\" tag=\"h2\" :articleId=\"714\">Customer Stories\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Next to chilling with other builders, I also did some work. I wanted more customer stories on our website. \u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">We do have quite some social proof on the homepage, but we don’t have case studies of our customers showing how they use Simple Analytics and why they switched from Google Analytics.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Normally, you’d need to interview customers and ask them questions to get their perspective. From this, you can start drafting a case study, adding visuals, etc, but since I am “the marketing department” at Simple Analytics, I need to be a little more scrappy:\u003C/ContentEditable>\n\u003Col>\n\u003Cli>Asked users if they wanted to help me. In return offered two months for free.\u003C/li>\n\u003Cli>If they replied, I sent a list with detailed questions + asked for pictures.\u003C/li>\n\u003Cli>Collect answers and ask ChatGPT to format them into a “case study.”\u003C/li>\n\u003Cli>Yes, the marketing department then proof-reads it.\u003C/li>\n\u003C/ol>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Worked out pretty well. Got around 20 case studies lined up, and it only cost me a couple of days of work.\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/Clean_Shot_2023_08_08_at_12_38_15_2x_a3fc878e1b.png\" alt=\"CleanShot 2023-08-08 at 12.38.15@2x.png\">\u003C/p>\n\u003CContentEditable  id=\"work-in-progress\" parent=\"\" tag=\"h2\" :articleId=\"714\">Work in progress\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">We’re going full force at the moment. Everyone is deep in the trenches working in on something in their domain.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">\u003Cstrong>Adriaan\u003C/strong> is nearly finished (don’t jinx it) with the team feature. This is one of the biggest features to date since it touches literally everything in the product. Once this is finished, you can assign different roles and create different website views.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Especially marketing agencies that want to onboard multiple clients to Simple Analytics will benefit from this feature a lot. They can monitor all their clients in one account and provide limited access to specific websites for their clients.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">The rest of the gang: \u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">\u003Cstrong>Ankit:\u003C/strong> Working out different use cases for Simple Analytics (we got 70+ lined up here).\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">\u003Cstrong>Atiksh:\u003C/strong> Designing new UI components for our blog page.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">\u003Cstrong>Carlo:\u003C/strong> Cracking out privacy-related articles.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">\u003Cstrong>Iron:\u003C/strong> Also working hard.\u003C/ContentEditable>\n\u003CContentEditable  id=\"sweden-banned-ga\" parent=\"\" tag=\"h2\" :articleId=\"714\">Sweden banned GA\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">On one of the first days of July, Sweden declared the use of Google Analytics in violation of GDPR. Stuff like this is amazing news for Simple Analytics. We (or Adriaan to be honest) have built a bot that filters this kind of news and alerts us immediately.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Once we saw the news alert, Carlo started drafting a blog post that we published the same day. We were the first to report on the news, which got us a lot of Reddit traffic and made us appear in Google in the top spot.\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/F0_LOOE_7_Xs_A_Ajyop_d5d814bc9f.jpeg\" alt=\"F0LOOE7XsAAjyop.jpeg\">\u003C/p>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">I got 99 problems, but SEO ain’t one 😎\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">We use this strategy a lot, and it never disappoints. I wrote a blog called on applying this strategy: \u003Ca referrerpolicy=\"unsafe-url\" href=\"https://www.indiehackers.com/post/how-to-hack-hacker-news-and-consistently-hit-the-front-page-56b4a04e12?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener\">How to hack Hackernews\u003C/a> (this article itself went viral on Hackernews, and now I’m blocked. But hey, that's not the point).\u003C/ContentEditable>\n\u003CContentEditable  id=\"numbers\" parent=\"\" tag=\"h2\" :articleId=\"714\">Numbers\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Last but not least, our numbers. Our best numbers to date. I posted these last week already, but here we go:\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">💰 $22,117 MRR\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">📈 +$2,158 MRR (+11%) 🤯🤯\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">📊 33K Visits (-8%)\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">👋 237 Signups\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">😍 108 New customers (+111%)\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">💔 34 Churn\u003C/ContentEditable>\n\u003CContentEditable  id=\"final-thoughts\" parent=\"\" tag=\"h2\" :articleId=\"714\">Final Thoughts\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">We had our best month to date. However, some factors played in our favor, like Google switching to a different version. We should not get used to this type of growth. On average, the summer months are slower than the others, so I would expect August to be a bit more quiet.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Then again, we are on the right track here. Adriaan is almost finished with a massive feature, and together with Atiksh, Ankit and Carlo, I’m creating tons of pages to get more traffic to our website.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">Peace out.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"714\">✌️✌️\u003C/ContentEditable>\n"," In June, we saw the highest sign-ups ever. With everything else being equal, we knew we could expect a large number of new paying customers in July. This proved to be true. July was our best month to date!\n\nShort recap as to why:\n\n👉 Google switched to a new version of Google Analytics; not everyone was a big fan. More people tried Simple Analytics, and some of them stuck around. \n\nA lot more happend last month. Let’s dive in!\n\n{{tableofcontents}}\n\n## Churn\n\nIt was not all Kumbaya. Churn was higher than expected. We usually are around 2,5% churn. Last month it was over 3%. You can see what that means in terms of our bottom line in this image.\n\n![CleanShot 2023-08-08 at 12.12.37@2x.png](https://cms-assets.simpleanalytics.com/Clean_Shot_2023_08_08_at_12_12_37_2x_6e493e5f19.png)\n(Not all our revenue is from Stripe)\n\nIt’s not alarmingly high, but we might want to look into it a little more. We have been focused on getting more new customers for quite some time, but we might want to look at retention more closely as well.\n\nWe now sent an email after someone cancels their subscription to learn a bit more about why, but I think we should do more here.\n\n## SaaS Friends\n\nWhen we reached 20K MRR (and I tweeted about it), I got a Twitter DM from Davis Baer asking if we wanted to join his private community of founders that are over 20K MRR.\n\n![pa.gif](https://cms-assets.simpleanalytics.com/pa_c1404e9361.gif)\n\nIt was also even for free, so why not hé 🤷‍♂️ -- (This sentence was written in English with a Maastricht accent. Try to imagine)\n\nI created a post in this group, asking if there were people from Amsterdam that wanted to chill/co-work at our office. Surprisingly I got eight replies instantly. \n\nThere are more people in Amsterdam building cool stuff than you think (and want to get out of their basement and see some daylight). \n\nTwo of them are Ruud & Jeroen, who stopped by last week.\n\nIt's super interesting to meet new people that are kind of on the same boat but with very different stories.\n\n-   Jeroen (left): Founded [Ratecard.io](https://get.ratecard.io/) with his dad and brother. Now runs the show by himself after buying his dad and brother out and is doing waaaay more MRR than we are.\n\n-   Ruud (right): Worked in Silicon Valley for six years. Three years at Instagram and grew a side-project to 25K MRR. He moved back to The Netherlands and is now building [Lasso](https://www.lassomoderation.com/), a content moderation platform.\n\n![F2l8lO5WcAAgtp6.jpeg](https://cms-assets.simpleanalytics.com/F2l8l_O5_Wc_A_Agtp6_ab2ffad00c.jpeg)\n\nThe week before, Pieter, Jochem & Joe from [MightyScout](https://mightyscout.com/) joined the office for a day. Next week the boys from [Webtastic](https://webtastic.ai/) and Jeroen from [Stekkies](https://stekkies.com/en/) will tag along.\n\nSuper cool to meet all of them! And if you are reading this (and building cool stuff or would like to), you are 100% welcome to join for a day of co-working. Just let me know beforehand.\n\n## Customer Stories\n\nNext to chilling with other builders, I also did some work. I wanted more customer stories on our website. \n\nWe do have quite some social proof on the homepage, but we don’t have case studies of our customers showing how they use Simple Analytics and why they switched from Google Analytics.\n\nNormally, you’d need to interview customers and ask them questions to get their perspective. From this, you can start drafting a case study, adding visuals, etc, but since I am “the marketing department” at Simple Analytics, I need to be a little more scrappy:\n\n1.  Asked users if they wanted to help me. In return offered two months for free.\n2.  If they replied, I sent a list with detailed questions + asked for pictures.\n3.  Collect answers and ask ChatGPT to format them into a “case study.”\n4.  Yes, the marketing department then proof-reads it.\n\nWorked out pretty well. Got around 20 case studies lined up, and it only cost me a couple of days of work.\n\n![CleanShot 2023-08-08 at 12.38.15@2x.png](https://cms-assets.simpleanalytics.com/Clean_Shot_2023_08_08_at_12_38_15_2x_a3fc878e1b.png)\n\n## Work in progress\n\nWe’re going full force at the moment. Everyone is deep in the trenches working in on something in their domain.\n\n**Adriaan** is nearly finished (don’t jinx it) with the team feature. This is one of the biggest features to date since it touches literally everything in the product. Once this is finished, you can assign different roles and create different website views.\n\nEspecially marketing agencies that want to onboard multiple clients to Simple Analytics will benefit from this feature a lot. They can monitor all their clients in one account and provide limited access to specific websites for their clients.\n\nThe rest of the gang: \n\n**Ankit:** Working out different use cases for Simple Analytics (we got 70+ lined up here).\n\n**Atiksh:** Designing new UI components for our blog page.\n\n**Carlo:** Cracking out privacy-related articles.\n\n**Iron:** Also working hard.\n\n## Sweden banned GA\n\nOn one of the first days of July, Sweden declared the use of Google Analytics in violation of GDPR. Stuff like this is amazing news for Simple Analytics. We (or Adriaan to be honest) have built a bot that filters this kind of news and alerts us immediately.\n\nOnce we saw the news alert, Carlo started drafting a blog post that we published the same day. We were the first to report on the news, which got us a lot of Reddit traffic and made us appear in Google in the top spot.\n\n![F0LOOE7XsAAjyop.jpeg](https://cms-assets.simpleanalytics.com/F0_LOOE_7_Xs_A_Ajyop_d5d814bc9f.jpeg)\n\nI got 99 problems, but SEO ain’t one 😎\n\nWe use this strategy a lot, and it never disappoints. I wrote a blog called on applying this strategy: [How to hack Hackernews](https://www.indiehackers.com/post/how-to-hack-hacker-news-and-consistently-hit-the-front-page-56b4a04e12) (this article itself went viral on Hackernews, and now I’m blocked. But hey, that's not the point).\n\n## Numbers\n\nLast but not least, our numbers. Our best numbers to date. I posted these last week already, but here we go:\n\n💰 $22,117 MRR\n\n📈 +$2,158 MRR (+11%) 🤯🤯\n\n📊 33K Visits (-8%)\n\n👋 237 Signups\n\n😍 108 New customers (+111%)\n\n💔 34 Churn\n\n## Final Thoughts\n\nWe had our best month to date. However, some factors played in our favor, like Google switching to a different version. We should not get used to this type of growth. On average, the summer months are slower than the others, so I would expect August to be a bit more quiet.\n\nThen again, we are on the right track here. Adriaan is almost finished with a massive feature, and together with Atiksh, Ankit and Carlo, I’m creating tons of pages to get more traffic to our website.\n\nPeace out.\n\n✌️✌️\n",{"alt":45,"caption":46,"small":47,"medium":48,"large":49,"original":50,"averageColorHex":51,"isDark":25},"CleanShot 2023 08 08 at 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