[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-slug_blog_3_1":3,"blog-slug_blog_why-simple-analytics-is-a-great-alternative-to-google-analytics_1000_1":40},{"article":4,"articles":15,"meta":33,"languages":39},{"id":5,"title":6,"excerpt":7,"locale":8,"slug":9,"authorSlug":10,"automaticTranslated":11,"publishedAt":12,"updatedAt":13,"doFollowLinks":11,"showIndex":11,"showCallToActions":11,"articleType":14},3060,"The EU wants to kill cookie banners","The EU wants to end annoying cookie pop-ups by letting users set their consent once in their browser. If passed, websites will have to respect those choices.","en","the-eu-wants-to-kill-cookie-banners-by-moving-consent-to-your-browser","iron-brands",false,"2025-11-20T05:40:14.356Z","2025-11-20T06:13:15.812Z","blog",[4,16,26],{"id":17,"title":18,"excerpt":19,"locale":8,"slug":20,"authorSlug":10,"automaticTranslated":11,"publishedAt":21,"updatedAt":22,"ctaTitle":23,"ctaDescription":24,"doFollowLinks":11,"showIndex":25,"showCallToActions":11,"articleType":14},3019,"Google is tracking you (even when you use DuckDuckGo)","Google tracks users even on DuckDuckGo via Analytics and embeds. A new study shows how deep Google’s web tracking really goes.","google-is-tracking-you-even-when-you-use-duck-duck-go","2025-07-14T08:56:41.709Z","2025-07-14T11:26:01.386Z","If you care about privacy, you don't use Google Analytics","Ditch the tracking, keep the insights. Try Simple Analytics.",true,{"id":27,"title":28,"excerpt":29,"locale":8,"slug":30,"authorSlug":10,"automaticTranslated":11,"publishedAt":31,"updatedAt":32,"doFollowLinks":11,"showIndex":11,"showCallToActions":11,"articleType":14},3018," German court rules Meta’s tracking tech violates GDPR","German court rules Meta’s tracking tech violates GDPR, allowing lawsuits without proof of harm. Big risks ahead for sites using Meta pixels.","german-court-rules-meta-s-tracking-tech-violates-gdpr","2025-07-10T08:20:51.111Z","2025-07-10T12:16:26.327Z",{"pagination":34},{"page":35,"pageSize":36,"pageCount":37,"total":38},1,3,362,1084,{},{"article":41},{"contentHtml":42,"content":43,"coverImageWithoutText":44,"inlineMedia":51,"id":426,"title":427,"excerpt":428,"locale":8,"slug":429,"authorSlug":10,"automaticTranslated":11,"publishedAt":430,"updatedAt":431,"doFollowLinks":11,"showIndex":25,"showCallToActions":11,"articleType":14,"cover":44,"languages":432},"\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Website analytics are key. It gives you insights into the performance of your website and provides you with the necessary information to improve.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Google Analytics dominates the market for website analytics. \u003Ca referrerpolicy=\"strict-origin-when-cross-origin\" href=\"https://w3techs.com/technologies/overview/traffic_analysis?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener nofollow\">At least 85% of websites\u003C/a> that use analytics have installed Google Analytics. \u003CNuxtLink to=\"https://simpleanalytics.com/\"  referrerpolicy=\"unsafe-url\" rel=\"\">Simple Analytics\u003C/NuxtLink> is a new-kid-on-the-block founded to challenge Google Analytics on privacy and simplicity.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">There is no such thing as “the best analytics tool.” There are so many use cases, and no tool fits them all. Still, 85% of the websites choose Google Analytics. This article will discuss the key differences and make the case that Simple Analytics is the better option for certain use cases.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Let’s dive in!\u003C/ContentEditable>\n\u003CGif :width=\"750\" :height=\"503\" poster=\"https://cms-assets.simpleanalytics.com/jumping_in_ce6095cd0c-medium-poster.webp\" background=\"bbb7b7\" src=\"https://cms-assets.simpleanalytics.com/jumping_in_ce6095cd0c-medium-animated.webp\" />\n\n\u003Col class=\"counters\">\u003Cli>\u003CNuxtLink to=\"#differences-in-core-values-privacy-first-vs-profit-first\">Differences in core values: Privacy-first vs. Profit-first\u003C/NuxtLink>\u003Col>\u003Cli>\u003CNuxtLink to=\"#the-privacy-of-your-website-visitors\">The privacy of your website visitors\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#compliance-with-gdpr\">Compliance with GDPR\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#you-should-own-your-data\">You should own your data\u003C/NuxtLink>\u003C/li>\u003C/ol>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#differences-on-a-feature-level\">Differences on a feature level\u003C/NuxtLink>\u003Col>\u003Cli>\u003CNuxtLink to=\"#simple-one-page-dashboard-vs-complex-dashboard\">Simple one-page dashboard vs. complex dashboard\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#website-loading-time-lightweight-vs-heavyweight\">Website loading time: Lightweight vs. Heavyweight\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#page-views-bypass-ad-blockers-for-more-accurate-views\">Page views: Bypass ad-blockers for more accurate views\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#unique-visitors\">Unique visitors\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#time-on-page\">Time-on-page\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#event-tracking\">Event Tracking\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#goals\">Goals\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#export-your-data\">Export your data\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#import-google-analytics-data\">Import Google Analytics data\u003C/NuxtLink>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#mini-websites-as-referral-links\">Mini websites as referral links\u003C/NuxtLink>\u003C/li>\u003C/ol>\u003C/li>\u003Cli>\u003CNuxtLink to=\"#why-do-we-care\">Why do we care\u003C/NuxtLink>\u003C/li>\u003C/ol>\n\u003CContentEditable  id=\"differences-in-core-values-privacy-first-vs-profit-first\" parent=\"\" tag=\"h2\" :articleId=\"315\">Differences in core values: Privacy-first vs. Profit-first\u003C/ContentEditable>\n\u003CContentEditable  id=\"the-privacy-of-your-website-visitors\" parent=\"\" tag=\"h3\" :articleId=\"315\">The privacy of your website visitors\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Google is the biggest ad-tech company in the world. It’s a monstrous machine devouring your data for profit. We’ve written about how this works \u003CNuxtLink to=\"/blog/does-google-sell-your-data\"  >here\u003C/NuxtLink>. The fact that Google generates revenue from your website visitors inspired us to build a privacy-friendly alternative.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">At Simple Analytics, your visitor data is stored securely and never sold to third parties. Also, we don’t use cookies and never collect \u003CNuxtLink to=\"https://docs.simpleanalytics.com/what-we-collect\"  referrerpolicy=\"unsafe-url\" rel=\"\">personal data\u003C/NuxtLink>. If you use Google Analytics, you are giving them access to your visitor’s personal data.\u003C/ContentEditable>\n\u003CContentEditable  id=\"compliance-with-gdpr\" parent=\"\" tag=\"h3\" :articleId=\"315\">Compliance with GDPR\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">We are not the only ones recognizing the need for data privacy. Institutions have created laws such as the \u003Ca referrerpolicy=\"strict-origin-when-cross-origin\" href=\"https://gdpr-info.eu/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener nofollow\">GDPR\u003C/a>, \u003Ca referrerpolicy=\"strict-origin-when-cross-origin\" href=\"https://www.oag.ca.gov/privacy/ccpa?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener nofollow\">CCPA\u003C/a> & \u003Ca referrerpolicy=\"strict-origin-when-cross-origin\" href=\"https://ico.org.uk/for-organisations/guide-to-pecr/?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener nofollow\">PECR\u003C/a> to protect consumers. This resulted in an ongoing shift towards more data privacy. Website owners using tools like Google Analytics must take additional measures, such as displaying a cookie banner, to ensure they comply.\u003C/ContentEditable>\n\u003CGif :width=\"750\" :height=\"413\" poster=\"https://cms-assets.simpleanalytics.com/think_about_it_8af9b28a4c-medium-poster.webp\" background=\"4a4650\" src=\"https://cms-assets.simpleanalytics.com/think_about_it_8af9b28a4c-medium-animated.webp\" />\n\n\u003CContentEditable  id=\"you-should-own-your-data\" parent=\"\" tag=\"h3\" :articleId=\"315\">You should own your data\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">When Google Analytics collects your visitor data, they own it and generate revenue from it. At Simple Analytics, we don’t own your data; you do. Keeping your data safe is our main priority. We’re an EU-based company that stores your data securely and fully encrypted.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">In addition:\u003C/ContentEditable>\n\u003Col>\n\u003Cli>You are in control, and you can download or delete your data anytime.\u003C/li>\n\u003Cli>We don’t sell your data to third parties.\u003C/li>\n\u003Cli>Simple Analytics does not monetize your data. Because, once again, it’s yours!\u003C/li>\n\u003C/ol>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Check our promises \u003CNuxtLink to=\"https://simpleanalytics.com/our-promise\"  referrerpolicy=\"unsafe-url\" rel=\"\">here\u003C/NuxtLink>.\u003C/ContentEditable>\n\u003CContentEditable  id=\"differences-on-a-feature-level\" parent=\"\" tag=\"h2\" :articleId=\"315\">Differences on a feature level\u003C/ContentEditable>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>\u003C/th>\n\u003Cth align=\"center\">Google Analytics\u003C/th>\n\u003Cth align=\"center\">Simple Analytics\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>Do you want to avoid a cookie banner?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg\" alt=\"Cross\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg\" alt=\"Checkmark\">\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Do you want be GDPR compliant out of the box?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg\" alt=\"Cross\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg\" alt=\"Checkmark\">\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Do you want to own your data yourself?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg\" alt=\"Cross\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg\" alt=\"Checkmark\">\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Are you okay to miss ~27% of your visitors due to ad-blockers?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark-ga.svg\" alt=\"Checkmark\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross.svg\" alt=\"Cross\">\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Are you okay if your analytics are shared with other products?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg\" alt=\"Cross\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg\" alt=\"Checkmark\">\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Do you want to have your data within in the EU?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg\" alt=\"Cross\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg\" alt=\"Checkmark\">\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Do you want analytics to be free?\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-checkmark-ga.svg\" alt=\"Checkmark\">\u003C/td>\n\u003Ctd align=\"center\">\u003Cimg src=\"https://assets.simpleanalytics.com/blog/github/svgs-cross.svg\" alt=\"Cross\">\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003CContentEditable  id=\"simple-one-page-dashboard-vs-complex-dashboard\" parent=\"\" tag=\"h3\" :articleId=\"315\">Simple one-page dashboard vs. complex dashboard\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Simple Analytics provides the insights you need in a simple dashboard (what’s in the name).\u003C/ContentEditable>\n\u003CVideo :width=\"1400\" :height=\"711\" background=\"f2f8f9\" :brightness=\"247\" poster=\"https://cms-assets.simpleanalytics.com/Area_2023_06_07_14_04_20_Jun_07_2023_0310_PM_e746f3d94a-xlarge-poster.webp\">\u003Csource src=\"https://cms-assets.simpleanalytics.com/Area_2023_06_07_14_04_20_Jun_07_2023_0310_PM_e746f3d94a-xlarge-video.mp4\" type=\"video/mp4\" />\u003Csource src=\"https://cms-assets.simpleanalytics.com/Area_2023_06_07_14_04_20_Jun_07_2023_0310_PM_e746f3d94a-xlarge-video.webm\" type=\"video/webm\" />Video not supported, you can \u003CNuxtLink to=\"https://cms-assets.simpleanalytics.com/Area_2023_06_07_14_04_20_Jun_07_2023_0310_PM_e746f3d94a.mp4\"  referrerpolicy=\"unsafe-url\" rel=\"\">download it\u003C/NuxtLink>.\u003C/Video>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Google Analytics is a complex analytics tool. It presents 75+ custom dashboards and feels like an airplane cockpit.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">In most cases, there is no need for multiple layers of menus. It is an overly complex tool designed for power users with years of experience.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">If you are not a power user (trained in Google Analytics) like us and need something that is intuitive, Simple Analytics is up your alley. \u003CNuxtLink to=\"/signup\"  >See for yourself\u003C/NuxtLink>\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://assets.simpleanalytics.com/blog/why-simple-analytics-is-a-great-alternative-to-google-analytics/google-analytics-dashboard-vs-simple-analytics-dashboard.png\" alt=\"Can you spot the difference between the dashboards?\">\u003C/p>\n\u003CContentEditable  id=\"website-loading-time-lightweight-vs-heavyweight\" parent=\"\" tag=\"h3\" :articleId=\"315\">Website loading time: Lightweight vs. Heavyweight\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">You need to install a script on your website to use any analytics tool. However, those scripts come in different sizes and have an impact on the performance of your website. The heavier the script, the longer the loading time of your website, and the shittier your user experience.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Our analytics script on your website is 15 times smaller than the Google Analytics script (3kb vs. 45kb).\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">This also impacts your SEO score. Core Web Vitals is an important ranking factor. A heavy script has more impact on your Core Web Vitals, impacting your SEO score.\u003C/ContentEditable>\n\u003CVideo :width=\"1400\" :height=\"788\" background=\"fcfcfc\" :brightness=\"253\" poster=\"https://cms-assets.simpleanalytics.com/tropical_analytics_6133275853-xlarge-poster.webp\">\u003Csource src=\"https://cms-assets.simpleanalytics.com/tropical_analytics_6133275853-xlarge-video.mp4\" type=\"video/mp4\" />\u003Csource src=\"https://cms-assets.simpleanalytics.com/tropical_analytics_6133275853-xlarge-video.webm\" type=\"video/webm\" />Video not supported, you can \u003CNuxtLink to=\"https://cms-assets.simpleanalytics.com/tropical_analytics_6133275853.mp4\"  referrerpolicy=\"unsafe-url\" rel=\"\">download it\u003C/NuxtLink>.\u003C/Video>\n\u003Cem>\u003Cem>Our founder using Google Analytics.\u003C/em>\u003C/em>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">We ran a performance test comparing the impact of both scripts on website performance. The outcome showed a difference of 10 basis points in favor of Simple Analytics. Check \u003CNuxtLink to=\"https://blog.simpleanalytics.com/google-penalizes-you-for-using-google-analytics\"  referrerpolicy=\"unsafe-url\" rel=\"\">our blog\u003C/NuxtLink>\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://assets.simpleanalytics.com/images/blog/lighthouse-compare-share-image.png\" alt=\"Comparison between using no analytics, Simple Analytics, and Google Analytics\">\u003C/p>\n\u003CContentEditable  id=\"page-views-bypass-ad-blockers-for-more-accurate-views\" parent=\"\" tag=\"h3\" :articleId=\"315\">Page views: Bypass ad-blockers for more accurate views\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">A “Page View” means the same in Simple Analytics as in Google Analytics. However, you may see different numbers if you compare them. The main driver of these differences is robot detection and adblocker software. We’ve dedicated a full article on this \u003CNuxtLink to=\"/blog/why-is-my-simple-analytics-data-different-from-google-analytics\"  >here\u003C/NuxtLink>, but let's keep it short and sweet.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Estimates are that around \u003Ca referrerpolicy=\"strict-origin-when-cross-origin\" href=\"https://backlinko.com/ad-blockers-users?utm_source=simpleanalytics.com\" target=\"_blank\" rel=\"noopener nofollow\">25% of internet users\u003C/a> have adblocker software installed. Not only do they block advertisements, but they block scripts like Google Analytics as well.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Google Analytics is blocked by almost every adblocker software, whereas Simple Analytics is not. This has a significant impact on your website analytics. Sometimes our script is blocked as well. Setting up \u003CNuxtLink to=\"https://docs.simpleanalytics.com/bypass-ad-blockers\"  referrerpolicy=\"unsafe-url\" rel=\"\">our adblocker bypass\u003C/NuxtLink> ensures all your page views are counted.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">We go to great lengths to ensure we have the best robot detection features. We’ve recently updated our bot detection methods with the latest technology. It’s a cat-and-mouse game that we aim to tackle headfirst. You can hide referral spam with a button click if you still get referral spam in your dashboard.\u003C/ContentEditable>\n\u003CContentEditable  id=\"unique-visitors\" parent=\"\" tag=\"h3\" :articleId=\"315\">Unique visitors\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Recording pageviews without invading visitor privacy is easy, but recording unique visitors is not. Being privacy-first means that we have to do things differently. Google Analytics uses cookies to track unique visitors. Other privacy-friendly tools use hashed IP addresses (a better method but not fully GDPR compliant). We figured out a privacy-first way to do this.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">At Simple Analytics, we don’t want to use any tracking methods at all. That’s why we came up with a unique way of tracking unique visitors. When a visitor lands on your website, the browser sends a referrer origin along. Based on this referrer, we can identify whether the visitor is unique or not. \u003CNuxtLink to=\"https://docs.simpleanalytics.com/explained/unique-visits\"  referrerpolicy=\"unsafe-url\" rel=\"\">See our page on unique visits explained.\u003C/NuxtLink>\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Admittedly, tracking sessions is more difficult for us. Google Analytics provides more accurate data regarding sessions. The trade-off is that they need to install cookies in your visitors’ website browsers to do this.\u003C/ContentEditable>\n\u003CContentEditable  id=\"time-on-page\" parent=\"\" tag=\"h3\" :articleId=\"315\">Time-on-page\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">There are a few key differences between Google Analytics and Simple Analytics when tracking the time on page. Google uses timestamp hits to indicate the time on page. The drawbacks of this method are that Google fails to track the actual time on page accurately. \u003CNuxtLink to=\"https://docs.simpleanalytics.com/explained/time-on-page\"  referrerpolicy=\"unsafe-url\" rel=\"\">In our analysis\u003C/NuxtLink>, we’ve come to the following conclusions:\u003C/ContentEditable>\n\u003Col>\n\u003Cli>Google Analytics \u003Cstrong>does not\u003C/strong> record the time on page if a visitor only visits one page\u003C/li>\n\u003Cli>Google Analytics \u003Cstrong>does not\u003C/strong> record the time on page of the last page visited\u003C/li>\n\u003Cli>Google Analytics \u003Cstrong>does\u003C/strong> record time on page if a visitor leaves your tab open but is ‘spending time’ in a different tab.\u003C/li>\n\u003C/ol>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">The time on page metric used by Google Analytics is flawed, to say the least.\u003C/ContentEditable>\n\u003CGif :width=\"750\" :height=\"537\" poster=\"https://cms-assets.simpleanalytics.com/nope_dont_like_that_c27eab6899-medium-poster.webp\" background=\"786c68\" src=\"https://cms-assets.simpleanalytics.com/nope_dont_like_that_c27eab6899-medium-animated.webp\" />\n\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">At Simple Analytics, we detect when visitors navigate to a different website. Compared to Google Analytics, we record the time on page for a bounced visitor and the time on page for the last visited page.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">In addition, to filter out outliers, we use the median instead of the mean to get to the most accurate number. As a result, the average time on page metric is lower than in Google Analytics.\u003C/ContentEditable>\n\u003CContentEditable  id=\"event-tracking\" parent=\"\" tag=\"h3\" :articleId=\"315\">Event Tracking\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Tracking events is an important metric. It provides insights into visitor activity while on your website. It tracks whether someone downloaded a PDF or someone filled in a form. We have set up an \u003CNuxtLink to=\"https://docs.simpleanalytics.com/automated-events\"  referrerpolicy=\"unsafe-url\" rel=\"\">automated events script\u003C/NuxtLink> that needs to be installed just like our regular script to collect the most important events. It collects events for outbound links, downloads, and clicks on email links. In addition, you can also get your hands dirty and \u003CNuxtLink to=\"https://docs.simpleanalytics.com/events\"  referrerpolicy=\"unsafe-url\" rel=\"\">add your custom events\u003C/NuxtLink> and \u003CNuxtLink to=\"https://docs.simpleanalytics.com/metadata\"  referrerpolicy=\"unsafe-url\" rel=\"\">add Metadata\u003C/NuxtLink> to your events, which is especially handy for \u003CNuxtLink to=\"/blog/track-e-commerce-metrics\"  >e-commerce tracking\u003C/NuxtLink>.\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Creating events for Google Analytics can be a hassle. Luckily there is something called Google Tag Manager to make your life easier. We understood the importance of GTM for installing your custom events, so we also created an \u003CNuxtLink to=\"https://docs.simpleanalytics.com/install-simple-analytics-with-google-tag-manager\"  referrerpolicy=\"unsafe-url\" rel=\"\">integration with GTM\u003C/NuxtLink>. If you have always used GTM for your events, you can still use it to install Simple Analytics events.\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/Clean_Shot_2023_05_31_at_14_06_51_e50f8c52ea.png\" alt=\"Simple Analytics Events Explorer\">\u003C/p>\n\u003CContentEditable  id=\"goals\" parent=\"\" tag=\"h3\" :articleId=\"315\">Goals\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">As an extension of our Events, we created our ‘Goals’ dashboard. It allows you to create funnels between events (or pageviews).\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/Clean_Shot_2023_05_31_at_13_56_43_d2fe4a6cd7.png\" alt=\"Simple Analytics Goals\">\u003C/p>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">You can add multiple steps in the funnel and filter for specific characteristics such as “referrer” “path” and much more. Adding your most important KPIs to your visitor dashboard as a mini-dashboard is also possible. By clicking the mini-dashboard like in the image below, you can immediately see how the KPI performs over time and see metrics like “time on page,” “browser type,” “country,” and whether users prefer mobile or desktop.\u003C/ContentEditable>\n\u003Cp>\u003Cimg src=\"https://cms-assets.simpleanalytics.com/Clean_Shot_2023_05_31_at_14_12_54_5ab7595b7e.png\" alt=\"Simple Analytics Goals in visitor dashboard\">\u003C/p>\n\u003CContentEditable  id=\"export-your-data\" parent=\"\" tag=\"h3\" :articleId=\"315\">Export your data\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">Simple Analytics provides the possibility to extract raw data to use for your internal dashboards and tooling. Remember, it's your data, so you should be in total control. It's possible to use \u003CNuxtLink to=\"https://docs.simpleanalytics.com/api\"  referrerpolicy=\"unsafe-url\" rel=\"\">our API\u003C/NuxtLink> (for aggregated data) or use our \u003CNuxtLink to=\"https://docs.simpleanalytics.com/export-data\"  referrerpolicy=\"unsafe-url\" rel=\"\">user interface\u003C/NuxtLink> to export the raw data in many different formats.\u003C/ContentEditable>\n\u003CContentEditable  id=\"import-google-analytics-data\" parent=\"\" tag=\"h3\" :articleId=\"315\">Import Google Analytics data\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">It would be a shame when switching to another analytics tool meant that you lost your historical data. At Simple Analytics, we’ve built a \u003CNuxtLink to=\"https://docs.simpleanalytics.com/import-google-analytics-data\"  referrerpolicy=\"unsafe-url\" rel=\"\">Google Analytics importer\u003C/NuxtLink> to ensure your historical data is visible in our tool. The importer works for Universal Analytics as well as GA4. Especially since Google decided to shut down Universal Analytics, it might be worthwhile to consider using our importer. Google announced that your historical data will be removed after six months from July 1st, 2023.\u003C/ContentEditable>\n\u003CContentEditable  id=\"mini-websites-as-referral-links\" parent=\"\" tag=\"h3\" :articleId=\"315\">Mini websites as referral links\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">We are privacy-first but simple-second. We built a straightforward dashboard that shows you the most important insights in a one-page overview. Simple and clean. In that respect, we also visualized your referral links. Instead of showing you links to specific referral pages, we created mini-websites. They are screenshots of your referral link pages. Instead of showing you a referral link, we show a visualization of the referral page.\u003C/ContentEditable>\n\u003CContentEditable  id=\"why-do-we-care\" parent=\"\" tag=\"h2\" :articleId=\"315\">Why do we care\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">We started Simple Analytics because we believe that you can get the insights you need in a privacy-friendly way. Data privacy will become more pressing in the coming years, so we aim to create a future-proof solution. We are 100% GDPR compliant and don’t use any trackers or cookies (so there is no need for an annoying cookie banner).\u003C/ContentEditable>\n\u003CContentEditable  parent=\"\" tag=\"p\" :articleId=\"315\">We believe the internet should be an independent place that is friendly to website visitors. By opting for Simple Analytics, you’ll be supporting us in our mission and protecting the privacy of your website visitors. If this resonates with you, feel free to \u003CNuxtLink to=\"/signup\"  >give us a try\u003C/NuxtLink>.\u003C/ContentEditable>\n","Website analytics are key. It gives you insights into the performance of your website and provides you with the necessary information to improve.\n\nGoogle Analytics dominates the market for website analytics. [At least 85% of websites](https://w3techs.com/technologies/overview/traffic_analysis) that use analytics have installed Google Analytics. [Simple Analytics](https://simpleanalytics.com/) is a new-kid-on-the-block founded to challenge Google Analytics on privacy and simplicity.\n\nThere is no such thing as “the best analytics tool.” There are so many use cases, and no tool fits them all. Still, 85% of the websites choose Google Analytics. This article will discuss the key differences and make the case that Simple Analytics is the better option for certain use cases.\n\nLet’s dive in!\n\n![jumping-in.gif](https://cms-assets.simpleanalytics.com/jumping_in_ce6095cd0c.gif)\n\n{{tableofcontents}}\n\n## Differences in core values: Privacy-first vs. Profit-first\n\n### The privacy of your website visitors\n\nGoogle is the biggest ad-tech company in the world. It’s a monstrous machine devouring your data for profit. We’ve written about how this works [here](https://www.simpleanalytics.com/blog/does-google-sell-your-data). The fact that Google generates revenue from your website visitors inspired us to build a privacy-friendly alternative.\n\nAt Simple Analytics, your visitor data is stored securely and never sold to third parties. Also, we don’t use cookies and never collect [personal data](https://docs.simpleanalytics.com/what-we-collect). If you use Google Analytics, you are giving them access to your visitor’s personal data.\n\n### Compliance with GDPR\n\nWe are not the only ones recognizing the need for data privacy. Institutions have created laws such as the [GDPR](https://gdpr-info.eu/), [CCPA](https://www.oag.ca.gov/privacy/ccpa) & [PECR](https://ico.org.uk/for-organisations/guide-to-pecr/) to protect consumers. This resulted in an ongoing shift towards more data privacy. Website owners using tools like Google Analytics must take additional measures, such as displaying a cookie banner, to ensure they comply.\n\n![think-about-it.gif](https://cms-assets.simpleanalytics.com/think_about_it_8af9b28a4c.gif)\n\n### You should own your data\n\nWhen Google Analytics collects your visitor data, they own it and generate revenue from it. At Simple Analytics, we don’t own your data; you do. Keeping your data safe is our main priority. We’re an EU-based company that stores your data securely and fully encrypted.\n\nIn addition:\n\n1.  You are in control, and you can download or delete your data anytime.\n2.  We don’t sell your data to third parties.\n3.  Simple Analytics does not monetize your data. Because, once again, it’s yours!\n\nCheck our promises [here](https://simpleanalytics.com/our-promise).\n\n## Differences on a feature level\n\n| | Google Analytics | Simple Analytics |\n| --- | :---: | :---: |\n| Do you want to avoid a cookie banner? | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg) | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg) |\n| Do you want be GDPR compliant out of the box? | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg) | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg) |\n| Do you want to own your data yourself? | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg) | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg) |\n| Are you okay to miss ~27% of your visitors due to ad-blockers? | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark-ga.svg) | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross.svg) |\n| Are you okay if your analytics are shared with other products? | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg) | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg) |\n| Do you want to have your data within in the EU? | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross-ga.svg) | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark.svg) |\n| Do you want analytics to be free? | ![Checkmark](https://assets.simpleanalytics.com/blog/github/svgs-checkmark-ga.svg) | ![Cross](https://assets.simpleanalytics.com/blog/github/svgs-cross.svg) |\n\n\n### Simple one-page dashboard vs. complex dashboard\n\nSimple Analytics provides the insights you need in a simple dashboard (what’s in the name).\n\n[SA-prod](https://cms-assets.simpleanalytics.com/Area_2023_06_07_14_04_20_Jun_07_2023_0310_PM_e746f3d94a.mp4)\n\n\nGoogle Analytics is a complex analytics tool. It presents 75+ custom dashboards and feels like an airplane cockpit.\n\nIn most cases, there is no need for multiple layers of menus. It is an overly complex tool designed for power users with years of experience.\n\nIf you are not a power user (trained in Google Analytics) like us and need something that is intuitive, Simple Analytics is up your alley. [See for yourself](https://www.simpleanalytics.com/signup)\n\n![Can you spot the difference between the dashboards?](https://assets.simpleanalytics.com/blog/why-simple-analytics-is-a-great-alternative-to-google-analytics/google-analytics-dashboard-vs-simple-analytics-dashboard.png)\n\n### Website loading time: Lightweight vs. Heavyweight\n\nYou need to install a script on your website to use any analytics tool. However, those scripts come in different sizes and have an impact on the performance of your website. The heavier the script, the longer the loading time of your website, and the shittier your user experience.\n\nOur analytics script on your website is 15 times smaller than the Google Analytics script (3kb vs. 45kb).\n\nThis also impacts your SEO score. Core Web Vitals is an important ranking factor. A heavy script has more impact on your Core Web Vitals, impacting your SEO score.\n\n[tropical-analytics.mp4](https://cms-assets.simpleanalytics.com/tropical_analytics_6133275853.mp4)\n_Our founder using Google Analytics._\n\nWe ran a performance test comparing the impact of both scripts on website performance. The outcome showed a difference of 10 basis points in favor of Simple Analytics. Check [our blog](https://blog.simpleanalytics.com/google-penalizes-you-for-using-google-analytics)\n\n![Comparison between using no analytics, Simple Analytics, and Google Analytics](https://assets.simpleanalytics.com/images/blog/lighthouse-compare-share-image.png)\n\n### Page views: Bypass ad-blockers for more accurate views\n\nA “Page View” means the same in Simple Analytics as in Google Analytics. However, you may see different numbers if you compare them. The main driver of these differences is robot detection and adblocker software. We’ve dedicated a full article on this [here](https://www.simpleanalytics.com/blog/why-is-my-simple-analytics-data-different-from-google-analytics), but let's keep it short and sweet.\n\nEstimates are that around [25% of internet users](https://backlinko.com/ad-blockers-users) have adblocker software installed. Not only do they block advertisements, but they block scripts like Google Analytics as well.\n\nGoogle Analytics is blocked by almost every adblocker software, whereas Simple Analytics is not. This has a significant impact on your website analytics. Sometimes our script is blocked as well. Setting up [our adblocker bypass](https://docs.simpleanalytics.com/bypass-ad-blockers) ensures all your page views are counted.\n\nWe go to great lengths to ensure we have the best robot detection features. We’ve recently updated our bot detection methods with the latest technology. It’s a cat-and-mouse game that we aim to tackle headfirst. You can hide referral spam with a button click if you still get referral spam in your dashboard.\n\n### Unique visitors\n\nRecording pageviews without invading visitor privacy is easy, but recording unique visitors is not. Being privacy-first means that we have to do things differently. Google Analytics uses cookies to track unique visitors. Other privacy-friendly tools use hashed IP addresses (a better method but not fully GDPR compliant). We figured out a privacy-first way to do this.\n\nAt Simple Analytics, we don’t want to use any tracking methods at all. That’s why we came up with a unique way of tracking unique visitors. When a visitor lands on your website, the browser sends a referrer origin along. Based on this referrer, we can identify whether the visitor is unique or not. [See our page on unique visits explained.](https://docs.simpleanalytics.com/explained/unique-visits)\n\nAdmittedly, tracking sessions is more difficult for us. Google Analytics provides more accurate data regarding sessions. The trade-off is that they need to install cookies in your visitors’ website browsers to do this.\n\n### Time-on-page\n\nThere are a few key differences between Google Analytics and Simple Analytics when tracking the time on page. Google uses timestamp hits to indicate the time on page. The drawbacks of this method are that Google fails to track the actual time on page accurately. [In our analysis](https://docs.simpleanalytics.com/explained/time-on-page), we’ve come to the following conclusions:\n\n1.  Google Analytics **does not** record the time on page if a visitor only visits one page\n2.  Google Analytics **does not** record the time on page of the last page visited\n3.  Google Analytics **does** record time on page if a visitor leaves your tab open but is ‘spending time’ in a different tab.\n\nThe time on page metric used by Google Analytics is flawed, to say the least.\n\n![nope-dont-like-that.gif](https://cms-assets.simpleanalytics.com/nope_dont_like_that_c27eab6899.gif)\n\nAt Simple Analytics, we detect when visitors navigate to a different website. Compared to Google Analytics, we record the time on page for a bounced visitor and the time on page for the last visited page.\n\nIn addition, to filter out outliers, we use the median instead of the mean to get to the most accurate number. As a result, the average time on page metric is lower than in Google Analytics.\n\n### Event Tracking\n\nTracking events is an important metric. It provides insights into visitor activity while on your website. It tracks whether someone downloaded a PDF or someone filled in a form. We have set up an [automated events script](https://docs.simpleanalytics.com/automated-events) that needs to be installed just like our regular script to collect the most important events. It collects events for outbound links, downloads, and clicks on email links. In addition, you can also get your hands dirty and [add your custom events](https://docs.simpleanalytics.com/events) and [add Metadata](https://docs.simpleanalytics.com/metadata) to your events, which is especially handy for [e-commerce tracking](https://www.simpleanalytics.com/blog/track-e-commerce-metrics).\n\nCreating events for Google Analytics can be a hassle. Luckily there is something called Google Tag Manager to make your life easier. We understood the importance of GTM for installing your custom events, so we also created an [integration with GTM](https://docs.simpleanalytics.com/install-simple-analytics-with-google-tag-manager). If you have always used GTM for your events, you can still use it to install Simple Analytics events.\n\n![Simple Analytics Events Explorer](https://cms-assets.simpleanalytics.com/Clean_Shot_2023_05_31_at_14_06_51_e50f8c52ea.png)\n\n### Goals\n\nAs an extension of our Events, we created our ‘Goals’ dashboard. It allows you to create funnels between events (or pageviews).\n\n![Simple Analytics Goals](https://cms-assets.simpleanalytics.com/Clean_Shot_2023_05_31_at_13_56_43_d2fe4a6cd7.png)\n\nYou can add multiple steps in the funnel and filter for specific characteristics such as “referrer” “path” and much more. Adding your most important KPIs to your visitor dashboard as a mini-dashboard is also possible. By clicking the mini-dashboard like in the image below, you can immediately see how the KPI performs over time and see metrics like “time on page,” “browser type,” “country,” and whether users prefer mobile or desktop.\n\n![Simple Analytics Goals in visitor dashboard](https://cms-assets.simpleanalytics.com/Clean_Shot_2023_05_31_at_14_12_54_5ab7595b7e.png)\n\n### Export your data\n\nSimple Analytics provides the possibility to extract raw data to use for your internal dashboards and tooling. Remember, it's your data, so you should be in total control. It's possible to use [our API](https://docs.simpleanalytics.com/api) (for aggregated data) or use our [user interface](https://docs.simpleanalytics.com/export-data) to export the raw data in many different formats.\n\n### Import Google Analytics data\n\nIt would be a shame when switching to another analytics tool meant that you lost your historical data. At Simple Analytics, we’ve built a [Google Analytics importer](https://docs.simpleanalytics.com/import-google-analytics-data) to ensure your historical data is visible in our tool. The importer works for Universal Analytics as well as GA4. Especially since Google decided to shut down Universal Analytics, it might be worthwhile to consider using our importer. Google announced that your historical data will be removed after six months from July 1st, 2023.\n\n### Mini websites as referral links\n\nWe are privacy-first but simple-second. We built a straightforward dashboard that shows you the most important insights in a one-page overview. Simple and clean. In that respect, we also visualized your referral links. Instead of showing you links to specific referral pages, we created mini-websites. They are screenshots of your referral link pages. Instead of showing you a referral link, we show a visualization of the referral page.\n\n## Why do we care\n\nWe started Simple Analytics because we believe that you can get the insights you need in a privacy-friendly way. Data privacy will become more pressing in the coming years, so we aim to create a future-proof solution. We are 100% GDPR compliant and don’t use any trackers or cookies (so there is no need for an annoying cookie banner).\n\nWe believe the internet should be an independent place that is friendly to website visitors. By opting for Simple Analytics, you’ll be supporting us in our mission and protecting the privacy of your website visitors. If this resonates with you, feel free to [give us a try](https://www.simpleanalytics.com/signup).\n",{"alt":45,"caption":46,"small":47,"medium":48,"large":49,"original":50,"averageColorHex":-1,"isDark":11},"Google Analytics Versus Simple Analytics.png",null,"https://cms-assets.simpleanalytics.com/small_google_analytics_versus_simple_analytics_66322c0570.png","https://cms-assets.simpleanalytics.com/medium_google_analytics_versus_simple_analytics_66322c0570.png","https://cms-assets.simpleanalytics.com/large_google_analytics_versus_simple_analytics_66322c0570.png","https://cms-assets.simpleanalytics.com/google_analytics_versus_simple_analytics_66322c0570.png",{"data":52},[53,101,145,189,229,274,328,380],{"id":54,"attributes":55},114,{"name":56,"alternativeText":57,"caption":46,"width":58,"height":59,"url":60,"formats":46,"mime":61,"provider_metadata":62},"jumping-in.gif","Jumping 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