A conversion funnel visualizes an individual's steps to complete the desired action, such as making a purchase, filling out a form, or subscribing to a service.
The conversion funnel is typically presented as a series of stages or steps, with each stage representing a different stage of the process. The conversion funnel helps identify the key stages in completing the desired action and addresses any bottlenecks or obstacles to conversion.
The funnel typically starts with the awareness stage, where individuals become aware of a product, service, or brand. This is followed by the interest stage and the evaluation stage. The final stage in the conversion funnel is the conversion stage, where individuals complete the desired action, such as making a purchase, filling out a form, or subscribing to a service. The conversion stage is the ultimate goal of a marketing or advertising campaign, and it is the stage where the campaign is deemed successful or not.