Web Analytics Key terms

What is personally identifiable information?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Personally identifiable information (PII) is any information that can be used to identify a specific individual. PII can include a wide range of information, including a person's name, address, date of birth, social security number, email address, or other unique identifiers.

Organizations must implement appropriate safeguards to protect PII, such as encryption, secure storage, and access controls.

Examples of PII include:

  • A person's name
  • A person's address
  • A person's date of birth
  • A person's social security number
  • A person's email address
  • A person's phone number
  • A person's driver's license number
  • A person's bank account number
  • A person's credit card number

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