Google Analytics Key terms

What is an audit in Google Analytics?

Image of Iron Brands

Published on Jan 20, 2023 by Iron Brands

A Google Analytics audit is a thorough review of your implementation to ensure that it is accurate, complete, and properly configured.

This can include reviewing your tracking code to make sure it is installed correctly on your website or app, checking your account settings to ensure that they are correct, and analyzing your data to identify any potential issues or discrepancies.

A Google Analytics audit aims to ensure that you are collecting reliable data about your website so that you can make informed decisions about how to improve its performance. An audit can also help you identify any potential problems with your tracking setup, such as incorrect data collection or missing information, and provide solutions for fixing these issues.

Logo of MichelinMichelin choose Simple AnalyticsJoin them