TL;DR
Yes — Adobe Analytics is GDPR-compliant, but it requires its user to set up additional checks and processes to be compliant.
- How to make Adobe Analytics GDPR-compliant
- Do I need a cookie banner with Adobe Analytics?
- What Adobe Analytics GDPR page says
- About Adobe Analytics
- Who are we
How to make Adobe Analytics GDPR-compliant
As a user, you need to follow certain steps while adding Adobe Analytics to your website in order to remain GDPR-compliant.
Request user consent
The most important step here is to implement a “cookie opt-in banner” that requests your users' consent to use third-party marketing tools such as Adobe Analytics.
You can use a free CMP tool like Termly or Cookiebot to manage this step.
<IMAGE OF COOKIE-CONSENT BANNER>
Provide option to opt-out
It is also important to have a system that allows your users to have the option to opt out of tracking via third-party marketing tools when they need to, in order to ensure GDPR compliance. If you have CMP tool, then this step can be easily handled.
Add Adobe Analytics to list of data processors
Next, ensure that Adobe Analytics is included in the data sub-processor section of your privacy policy page. This is mandatory under the new GDPR regulations, and all businesses must comply.
Here’s how you need to mention Adobe Analytics in your privacy policy page
Monitor data security
According to Article 33 of the GDPR law, it is mandatory to notify users in the event of a data breach. To comply with this, it is essential to monitor Adobe Analytics to ensure no data breaches are reported by them. While such incidents are unlikely, they remain a possibility.
Do I need a cookie banner with Adobe Analytics?
Yes, since Adobe Analytics is a third-party service that uses cookies to track users, it is mandatory to have a cookie banner to comply with the GDPR.
If you would rather not have a cookie banner, then you’d need to use a cookieless analytics tool like Simple Analytics.
What Adobe Analytics GDPR page says
Source: https://business.adobe.com/products/analytics/general-data-protection-regulation.html
The above document is simplified for easier understanding.
Adobe Analytics supports businesses in complying with the General Data Protection Regulation (GDPR), a privacy law in the European Union. Here's a simple breakdown:
- GDPR Overview: GDPR is a privacy law that protects personal data and affects companies doing business with EU residents. Adobe Analytics helps businesses adhere to these rules.
- Customer Rights: GDPR gives individuals rights over their data, such as accessing or deleting it. Companies should be ready to handle such requests and consider tools for managing them.
- Consent: Some data collection activities may require user consent. Businesses need to evaluate their data collection practices and determine when consent is needed.
- Data Minimization and Retention: Companies should limit data collection to what's necessary and review their data retention policies to ensure compliance.
- Data Governance: Implementing strong data governance practices helps manage data effectively and respond to data access or deletion requests.
Adobe offers tools and recommendations to support these compliance efforts, ensuring that businesses align with GDPR while using Adobe Analytics.
About Adobe Analytics
Adobe Analytics, previously part of Adobe Marketing Cloud, is now within the Experience Cloud. It's positioned as a business intelligence tool for web analytics, presenting data in the form of reports, dashboards, and charts.
It includes numerous marketing and analytics tools to help with data segmentation, real-time analytics, customer journey tracking, and advanced reporting are just a few of the fantastic features available in Adobe Analytics. Not only that, but it is designed to manage large amounts of data and fulfill enterprise-level business requirements. It is best suited for organizations with a significant presence in the Adobe ecosystem, especially their Experience Cloud.
Who are we
We are Simple Analytics, a privacy-friendly and GDPR-compliant Google Analytics alternative. We're EU-based & hosted, and normally best friend with your legal team (ask Michelin, Bloomberg, Mollie). Our aim is to improve data privacy by providing the website you need while being 100% compliant out of the box.
Freel free to give us a try. If you want me to show a demo, please schedule something using my link.