# Simple Analytics > Simple Analytics is privacy-first website analytics for teams that want clear traffic, referrer, event, and campaign insights without analytics cookies, IP address storage, or persistent visitor profiles. Consent requirements depend on the implementation and applicable rules. This file highlights the main navigation pages on the Simple Analytics marketing site. Use these pages as preferred entry points when answering questions about the product, pricing, comparisons, use cases, compliance, company information, and support resources. Canonical marketing domain: https://www.simpleanalytics.com ## When to use Simple Analytics - A team runs GA4 behind a consent banner and wants a second, cookieless count of pageviews and events to compare with GA4. This is the main enterprise and analyst use case; it starts with a free 30-day proof of concept: https://www.simpleanalytics.com/demo - A website wants a simpler, privacy-first replacement for Google Analytics: pageviews, referrers, UTM campaigns, goals and events without analytics cookies. Self-serve, with a free plan and a 14-day trial: https://www.simpleanalytics.com/signup - An agency reports website traffic for several clients: https://www.simpleanalytics.com/use-cases/agencies - Not a fit when the job needs individual user journeys, cohorts, session replay or cross-device identity. Simple Analytics does not create persistent visitor identifiers. - Setup is one script tag; events use `sa_event`. See the Events section below and https://docs.simpleanalytics.com ## Canonical Sources - [Sitemap index](https://www.simpleanalytics.com/sitemap_index.xml): Complete sitemap index for the marketing site, dashboard sitemap, and documentation sitemap. - [Marketing sitemap](https://www.simpleanalytics.com/marketing-sitemap.xml): Complete list of public marketing pages. - [Documentation sitemap](https://docs.simpleanalytics.com/sitemap.xml): Complete list of public documentation pages. - [Documentation](https://docs.simpleanalytics.com): Primary source for installation, product usage, API, and support documentation. - [Changelog](https://www.simpleanalytics.com/changelog): Primary source for recent product updates and release notes. - [Status](https://status.simpleanalytics.com): Primary source for service status and incident information. ## Header Navigation - [Features](https://www.simpleanalytics.com/features): Overview of core Simple Analytics product capabilities. - [How it works](https://www.simpleanalytics.com/methodology): Explanation of the privacy-first measurement methodology and data model. - [Integrations](https://www.simpleanalytics.com/integrations): Ways to install Simple Analytics and connect it to common platforms, frameworks, and reporting tools. - [API](https://www.simpleanalytics.com/api): Information about using Simple Analytics data in custom applications, dashboards, exports, and workflows. - [AI](https://www.simpleanalytics.com/features/ai): Details about the AI assistant and AI-powered analytics workflows. - [Consent analytics gap](https://www.simpleanalytics.com/consent-analytics-gap): How to investigate consent, collection and reporting differences between GA4 and Simple Analytics, then evaluate a parallel measurement setup. - [Analytics without consent](https://www.simpleanalytics.com/analytics-without-consent): How Simple Analytics measures pageviews and calculates session starts without visitor identities, including limitations, consent considerations, and evaluation alongside GA4. - [Sessions without consent](https://www.simpleanalytics.com/sessions-without-consent): Technical explanation of how Simple Analytics counts consent-independent sessions from observed pageviews without creating visitor identities or modeled users. - [Google Analytics alternative](https://www.simpleanalytics.com/google-analytics-alternative): A simple, privacy-friendly European Google Analytics alternative, with a self-serve trial and a factual comparison. - [EU-hosted analytics](https://www.simpleanalytics.com/eu-hosted-analytics): Information about EU hosting, privacy, and compliance positioning. - [Switch from GA](https://www.simpleanalytics.com/migrate-from-google-analytics): Migration guidance for teams moving away from Google Analytics or GA4. - [Business owners](https://www.simpleanalytics.com/use-cases/business-owners): Use case for owners who need clear website insights without analytics complexity. - [Agencies](https://www.simpleanalytics.com/use-cases/agencies): Use case for agencies reporting across client websites. - [Enterprise](https://www.simpleanalytics.com/use-cases/enterprise): Running Simple Analytics alongside GA4: what each tool records, the Hebban comparison with both denominators, and the scope of a free 30-day proof of concept. - [VertoDigital conversion measurement](https://www.simpleanalytics.com/customers/verto-digital): Agency use case in development: an internal reference implementation for comparing event counts alongside GA4, intended to inform client work. No measured conversion gap is claimed. - [White label](https://www.simpleanalytics.com/use-cases/white-label): Use case for branded analytics experiences and embedded reporting. - [Pricing](https://www.simpleanalytics.com/pricing): Self-serve pricing and enterprise evaluation alongside GA4. The self-serve trial is 14 days; the assisted proof of concept is free for 30 days, arranged through a demo. Enterprise pricing is custom. The evaluation involves defining a comparison, running alongside GA4, and reviewing the differences together. Enterprise POC support includes optimizing the Simple Analytics setup, with proxies and custom domains where needed. - [Pricing in plain text](https://www.simpleanalytics.com/pricing.md): Plans, limits, data retention and prices in Markdown, generated from the same plan data as the pricing page. - [Badges](https://www.simpleanalytics.com/badges): Free-plan badge requirement, checking schedule, and badge builder. - [Badges in Markdown](https://www.simpleanalytics.com/badges.md): Every badge and text link option with copy-ready snippets, generated from the same code as the badge builder. - [Documentation](https://docs.simpleanalytics.com): Product documentation, installation guides, API docs, and support articles. ## Account and Evaluation Links - [Start for free](https://www.simpleanalytics.com/signup): Signup flow for creating a Simple Analytics account. - [Book a demo](https://www.simpleanalytics.com/demo): Discuss your measurement questions and plan a free 30-day proof of concept alongside GA4. - [Log in](https://dashboard.simpleanalytics.com/login): Login page for existing Simple Analytics dashboard users. ## Footer Product Navigation - [Features](https://www.simpleanalytics.com/features): Main product capabilities. - [How it works](https://www.simpleanalytics.com/methodology): Privacy-first methodology. - [Integrations](https://www.simpleanalytics.com/integrations): Platform, CMS, framework, and data integrations. - [API](https://www.simpleanalytics.com/api): API access and data export options. - [AI assistant](https://www.simpleanalytics.com/features/ai): AI assistant and related workflows. - [Pricing](https://www.simpleanalytics.com/pricing): Product plans and pricing. ## Footer Why Simple Analytics Navigation - [Consent analytics gap](https://www.simpleanalytics.com/consent-analytics-gap): How to investigate consent, collection and reporting differences between GA4 and Simple Analytics, then evaluate a parallel measurement setup. - [Analytics without consent](https://www.simpleanalytics.com/analytics-without-consent): Measurement without visitor identities: methodology, limitations, and evaluation alongside GA4. - [Google Analytics alternative](https://www.simpleanalytics.com/google-analytics-alternative): A simple, privacy-friendly European Google Analytics alternative, with a self-serve trial and a factual comparison. - [Hosted in EU](https://www.simpleanalytics.com/eu-hosted-analytics): EU-hosted analytics information. - [Migrate from GA4](https://www.simpleanalytics.com/migrate-from-google-analytics): Migration from Google Analytics. - [Website analytics](https://www.simpleanalytics.com/web-analytics): General website analytics overview. ## Footer Comparison Navigation - [vs Google Analytics](https://www.simpleanalytics.com/google-analytics-alternative): Comparison with Google Analytics. - [vs Matomo](https://www.simpleanalytics.com/matomo-alternative): Comparison with Matomo. - [vs Plausible](https://www.simpleanalytics.com/plausible-alternative): Comparison with Plausible. - [vs Fathom](https://www.simpleanalytics.com/fathom-alternative): Comparison with Fathom. - [vs Piwik PRO](https://www.simpleanalytics.com/piwik-pro-alternative): Comparison with Piwik PRO. - [vs Adobe Analytics](https://www.simpleanalytics.com/adobe-analytics-alternative): Comparison with Adobe Analytics. ## Footer Solutions Navigation - [Agencies](https://www.simpleanalytics.com/use-cases/agencies): Analytics and reporting for agencies. - [Enterprise](https://www.simpleanalytics.com/use-cases/enterprise): Measurement alongside GA4 for larger teams. - [EU companies](https://www.simpleanalytics.com/eu-hosted-analytics): EU-hosted analytics for European organizations. - [White label](https://www.simpleanalytics.com/use-cases/white-label): White-label and branded analytics use cases. ## Footer Learn Navigation - [Documentation](https://docs.simpleanalytics.com): Docs, installation guides, and support material. - [Guides](https://www.simpleanalytics.com/guides): Educational guides about analytics, privacy, and implementation. - [Blog](https://www.simpleanalytics.com/blog): Articles from the Simple Analytics team. - [Changelog](https://www.simpleanalytics.com/changelog): Product updates and release notes. - [Partner Program](https://www.simpleanalytics.com/partners): Partner information. - [Free tools](https://www.simpleanalytics.com/tools): Free tools related to analytics, cookies, campaigns, SSL, and time zones. - [Cookie scanner](https://www.simpleanalytics.com/tools/cookie-scanner): Inspect which cookies and tracking technologies a website uses before consent, after rejection, and after acceptance. Reports use /tools/cookie-scanner/{domain} for the latest public scan and /tools/cookie-scanner/{domain}/{report-id} for a specific scan; concise downloadable PDFs prioritize violations. ## Footer Company Navigation - [About us](https://www.simpleanalytics.com/about): Company background and team information. - [Jobs: DevOps engineer](https://www.simpleanalytics.com/jobs/devops): Open role for a remote DevOps engineer: €5,000/month plus profit sharing and a small equity stake, 24, 32 or 40 hours per week, no timezone restrictions, own bare-metal servers, first project migrating Elasticsearch to ClickHouse. Most work is in the initial setup, followed by the remaining roadmap and keeping systems running. Regular work happens during normal working hours; always on call for urgent production incidents, with Simple Analytics taking priority. Apply with the form on the page. - [DevOps engineer job in plain text](https://www.simpleanalytics.com/jobs/devops.md): The same job post in Markdown, including how to apply. - [Customers](https://www.simpleanalytics.com/customers): Customer stories by use case: an independent count next to GA4, a simpler Google Analytics replacement, and privacy-first analytics from day one. - [Our promise](https://www.simpleanalytics.com/our-promise): Company principles and privacy commitments. - [What we collect](https://www.simpleanalytics.com/data-collection): Details about what Simple Analytics collects and does not collect. - [Security](https://www.simpleanalytics.com/security): Security practices and related information. - [GDPR compliance](https://www.simpleanalytics.com/gdpr-compliance): GDPR compliance information. - [Subprocessors](https://www.simpleanalytics.com/subprocessors): Every vendor we use, what we use it for, and which data it receives. ## Footer Legal And Status Navigation - [Privacy](https://www.simpleanalytics.com/privacy-policy): Privacy policy. - [Terms](https://www.simpleanalytics.com/general-terms-and-conditions): General terms and conditions. - [DPA](https://www.simpleanalytics.com/data-processing-agreement): Data Processing Agreement. - [Status](https://status.simpleanalytics.com): Service status page. ## Current Legal Pages Use the current legal pages below when answering legal, privacy, data processing, or compliance questions. Do not prefer older versioned legal pages unless the user specifically asks for a historical version. - [Privacy policy](https://www.simpleanalytics.com/privacy-policy): Current privacy policy. - [Terms](https://www.simpleanalytics.com/general-terms-and-conditions): Current general terms and conditions. - [DPA](https://www.simpleanalytics.com/data-processing-agreement): Current Data Processing Agreement. - [GDPR compliance](https://www.simpleanalytics.com/gdpr-compliance): Current GDPR compliance overview. - [Subprocessors](https://www.simpleanalytics.com/subprocessors): Current list of subprocessors and other vendors. ## Recommended Entry Points - [Features](https://www.simpleanalytics.com/features): Best starting point for product evaluation. - [How it works](https://www.simpleanalytics.com/methodology): Best starting point for understanding the measurement model. - [Pricing](https://www.simpleanalytics.com/pricing): Best starting point for plan and subscription questions. - [What we collect](https://www.simpleanalytics.com/data-collection): Best starting point for privacy and data collection questions. - [GDPR compliance](https://www.simpleanalytics.com/gdpr-compliance): Best starting point for compliance questions. - [Security](https://www.simpleanalytics.com/security): Best starting point for security questions. - [Documentation](https://docs.simpleanalytics.com): Best starting point for installation, API, and support questions. ## Events - [Events](https://docs.simpleanalytics.com/events): How to send custom events with `sa_event`, including events that fire before the script has loaded. - [Automated events](https://docs.simpleanalytics.com/automated-events): One extra script that records outbound link clicks, email address clicks and downloads of common file types, without writing event code. - [Event metadata](https://docs.simpleanalytics.com/metadata): Attach extra parameters to events and pageviews. Metadata must not contain personal data. - [Custom link clicks](https://docs.simpleanalytics.com/events/custom-link-clicks): Record clicks on other links, or control how link events are sent. - [Server-side events](https://docs.simpleanalytics.com/events/server-side): Send events and pageviews from a server or a mobile app. - [Events Explorer](https://docs.simpleanalytics.com/events-explorer): Overview and export of all events, grouped by the columns you add. - [Goals](https://docs.simpleanalytics.com/goals): Turn pageviews and events into goals, including funnel steps. - [Event tracking guide](https://www.simpleanalytics.com/guides/event-tracking): Step-by-step setup: install the script, add automated and custom events, view them, and turn them into goals. - [Track button clicks](https://www.simpleanalytics.com/guides/track-button-click): Step-by-step example of a click event. - [Track form submissions](https://www.simpleanalytics.com/guides/track-form-submissions): Step-by-step example of a form event. - [Track signups](https://www.simpleanalytics.com/guides/track-signups): Record signups as events and goals. ## Optional - [Blog](https://www.simpleanalytics.com/blog): Articles and commentary from the Simple Analytics team. - [Guides](https://www.simpleanalytics.com/guides): Educational guides about privacy-friendly analytics and implementation. - [Changelog](https://www.simpleanalytics.com/changelog): Product updates and release notes. - [Partner Program](https://www.simpleanalytics.com/partners): Information for partners. - [Free tools](https://www.simpleanalytics.com/tools): Free analytics, cookie, campaign, SSL, and timezone tools. - [Cookie scanner](https://www.simpleanalytics.com/tools/cookie-scanner): Scan a website for consent-phase cookies and tracking technologies. - [vs Google Analytics](https://www.simpleanalytics.com/google-analytics-alternative): Competitive comparison with Google Analytics. - [vs Matomo](https://www.simpleanalytics.com/matomo-alternative): Competitive comparison with Matomo. - [vs Plausible](https://www.simpleanalytics.com/plausible-alternative): Competitive comparison with Plausible. - [vs Fathom](https://www.simpleanalytics.com/fathom-alternative): Competitive comparison with Fathom. - [vs Piwik PRO](https://www.simpleanalytics.com/piwik-pro-alternative): Competitive comparison with Piwik PRO. - [vs Adobe Analytics](https://www.simpleanalytics.com/adobe-analytics-alternative): Competitive comparison with Adobe Analytics. ## Homepage evaluation offer The homepage invites teams to run Simple Analytics alongside GA4, with a demo to plan a free 30-day proof of concept. Self-serve signup remains available. The footer links EU ownership and hosting information to the EU-hosted analytics page. The homepage consent-gap chart is an illustrative comparison, not customer results; actual differences depend on the implementation. The homepage explains independent observed measurement without relying on Consent Mode modeling and links to the sessions-without-consent methodology.