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Follow our journey to fight for privacy & against Google Analytics.

You are missing 20% of your website data with GA4

You are missing 20% of your website data with GA4

Using Google Analytics 4 in combination with a mandatory cookiebanner leads to data loss of 20% on average. Use Simple Analytics to get the full picture.
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Feb 3, 2025

The Privacy Newsletter

Hey, my name is Adriaan, I'm the founder of Simple Analytics. About once a month, I share insights and privacy updates in our newsletter. Unsubscribe with 1 click.

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How a reverse trial will push Simple Analytics to the next level

In this article, I'm going to explain why we are going all in on the reverse trial and what other growth channels we use and have tried.
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Jan 21, 2025
Web Analytics for Crypto Companies

Web Analytics for Crypto Companies

Traditional web analytics services are a poor choice for a crypto company. Here is why cryptos and cookies just don't mesh well together.
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Aug 20, 2024
Privacy Monthly May

Privacy Monthly May

US Congress unveils privacy bill and bans TikTok, EDPB takes a stance against Meta, Apple pulls encrypted messagin apps from Chinese marketplace, and more.
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May 1, 2024
Meta loses key privacy battle

Meta loses key privacy battle

EDPB chimes in pay-or-ok, and it's bad news for Meta.
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Apr 30, 2024
Google delays cookie phase-out once again

Google delays cookie phase-out once again

Google delays third-party cookie deprecation after regulatory pushback against Topics.
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Apr 26, 2024
German authority cracks down on cookie banners

German authority cracks down on cookie banners

Data protection authority now uses software to detect cookie violations.
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Feb 23, 2024
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