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Follow our journey to fight for privacy & against Google Analytics.

Google is tracking you (even when you use DuckDuckGo)

Google is tracking you (even when you use DuckDuckGo)

Google tracks users even on DuckDuckGo via Analytics and embeds. A new study shows how deep Google’s web tracking really goes.

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Jul 14, 2025

German court rules Meta’s tracking tech violates GDPR

German court rules Meta’s tracking tech violates GDPR

German court rules Meta’s tracking tech violates GDPR, allowing lawsuits without proof of harm. Big risks ahead for sites using Meta pixels.

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Jul 10, 2025

Closing the data gap - Simple Analytics x Usercentrics

Closing the data gap - Simple Analytics x Usercentrics

Hebban fixed a 20% GA4 data gap using Simple Analytics + Usercentrics. Here’s how you can do the same.

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Jun 24, 2025

The EU-US data deal may be dead in the water

The EU-US data deal may be dead in the water

The EU-US data deal is at risk. US cloud services may soon be illegal in the EU again.

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Mar 11, 2025

You are missing 20% of your website data with GA4

You are missing 20% of your website data with GA4

Using Google Analytics 4 in combination with a mandatory cookiebanner leads to data loss of 20% on average. Use Simple Analytics to get the full picture.

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Feb 3, 2025

Growth Wide.png

How a reverse trial will push Simple Analytics to the next level

In this article, I'm going to explain why we are going all in on the reverse trial and what other growth channels we use and have tried.

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Jan 21, 2025

Google will start tracking all your devices (WTF?)

Google will start tracking all your devices (WTF?)

In 8 weeks, Google’s new tracking method rolls out, affecting all your devices. Here’s what it means for your privacy.

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Dec 20, 2024

Big Tech Fails EU’s Digital Services Act: Only Wikipedia Passes the Test

Big Tech Fails EU’s Digital Services Act: Only Wikipedia Passes the Test

EU audits reveal Big Tech's failures in transparency and safety under the DSA, with only Wikipedia meeting all standards.

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Dec 7, 2024

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