Web Analytics Key terms

What is call-to-action?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

A call to action (CTA) is a request or invitation to take a specific action, such as clicking on a button or link, filling out a form, or making a purchase. They are typically designed to be attention-grabbing and compelling to motivate users to take the desired action. Calls to action can be presented in various formats, including buttons, links, images, and text. They can be placed in different locations on a website, such as in the header, footer, or sidebars.

Calls to action can be used for various purposes, including generating leads, collecting email addresses, making sales, and increasing website traffic. Calls to action are often used in conjunction with other marketing and advertising techniques, such as landing pages, email marketing, and social media advertising, to maximize their effectiveness.

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