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What is conversion-rate-optimization?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Conversion rate optimization (CRO) is the process of improving a marketing or advertising campaign's performance in generating conversions (that is, the successful completion of the desired action by an individual, such as a purchase).

CRO is an essential aspect of digital marketing and advertising, as it helps to ensure that marketing and advertising efforts are focused on generating the desired action. It involves a systematic and data-driven approach to improving the performance of a marketing or advertising campaign.

CRO typically involves testing different campaign elements, such as the copy, images, layout, and calls to action, to determine which elements are most effective in generating conversions. This can be done through A/B testing, where two versions of a campaign are tested against each other to determine which version performs better.

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