Web Analytics Key terms

What are conversions?

Image of Iron Brands

Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Conversions are the successful completion of the desired action by an individual, such as making a purchase, filling out a form, or subscribing to a service. Conversions are an important metric in digital marketing and advertising because they indicate a marketing or advertising campaign's effectiveness in generating the desired action.

Conversion rate is the ratio of the number of conversions to the number of impressions or views of a marketing or advertising campaign. Conversion rate is often used as a measure of the effectiveness of a campaign, and it is calculated by dividing the number of conversions by the number of impressions or views.

Import your Google Analytics data

The current version of Google Analytics will not be available from the 1st of July. You need to migrate. Try us instead

Start 14-day trial