Web Analytics Key terms

What are devices in website analytics?

Image of Iron Brands

Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

In web analytics, individuals use different devices to access a website, such as computers, smartphones, tablets, and smart TVs. Web analytics tools, such as Google Analytics, track and report on the devices used to access a website to analyze the behavior and preferences of website visitors.

Tracking the devices that access a website can help optimize the user experience and design: website owners and marketers can identify the devices that are most commonly used to access the website and optimize the layout and design of the website for those devices.

Import your Google Analytics data

The current version of Google Analytics will not be available from the 1st of July. You need to migrate. Try us instead

Start 14-day trial