Web Analytics Key terms

What are landing pages?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

A landing page is a standalone web page designed to serve a specific purpose, such as capturing leads or promoting a particular product or service. Landing pages are typically designed to be the first page that an individual sees when they click on an advertisement or a link.

Landing pages are an important aspect of digital marketing and advertising because they can help to improve the performance of a marketing or advertising campaign by providing a targeted and relevant experience for individuals who click on an advertisement or a link.

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