Web Analytics Key terms

What are locations in website analytics?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Locations refer to the geographic locations of individuals who access a website. Web analytics tools, such as Google Analytics, track and report on the locations of website visitors.

Knowing the locations of visitors can be useful. For example, it can help you understand the geographic distribution of their website traffic and optimize the content and language of the website for those locations.

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