Web Analytics Key terms

What is manual tagging?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Manual tagging is a method of tracking specific actions or events on a website. It involves adding custom tracking code to the HTML of a web page, which sends data to a third-party analytics platform or other tools when the specified action or event occurs.

Manual tagging is often used when a web analytics platform's built-in tracking capabilities are insufficient for the needs of a particular website or campaign. For example, suppose you want to track a specific type of user interaction not supported by the analytics platform. In that case, you may need manual tagging to collect the necessary data.

To implement manual tagging, you will need to add custom tracking code to the HTML of the web page where the action or event you want to track occurs. This code will typically include a JavaScript function that is triggered when the specified action or event occurs and that sends the necessary data to the analytics platform or other tool.

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