Web Analytics Key terms

What is organic search?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Organic search refers to the process of individuals using search engines, such as Google, to find and access websites and web pages based on the relevance and quality of the content being searched for. Organic search is a key source of website traffic and can be an important driver of revenue and growth.

Organic search results are the web pages displayed in the main body of a search engine's results page in response to a user's search query. These results are ranked and displayed based on various factors, including the relevance and quality of the content on the page, the user's search query, and the user's search history and preferences.

Organic search is different from paid search, which refers to paying to place advertisements on the search engine results page. Paid search ads are typically displayed at the top or bottom of the search engine results page, and they are distinguished from organic search results by the presence of a label, such as "Ad" or "Sponsored."

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