Page visits, also known as page views, refer to the number of times a web page is loaded and accessed by users. They are typically counted when a user requests to load a web page and are counted as a single event, regardless of how long the user spends or how many times the user refreshes the page. Page visits are typically reported as a total number or as a number per period.
Page visits provide a general indication of the popularity and reach of a website. However, page visits are not always a perfect measure of the success or effectiveness of a website because they do not consider the quality or relevance of the page visits, the actions, and behaviors of the users visiting the page, or the degree of engagement with the page.