Web Analytics Key terms

Where does PECR stand for?

Image of Iron Brands

Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

PECR stands for the Privacy and Electronic Communications Regulations. PECR is a set of UK regulations that provide specific rules and requirements for the use of electronic communications, including email, text messages, and other forms of online communication.

PECR is an implementation of the e-Privacy Directive of the European Union and is designed to protect the privacy of individuals concerning their electronic communications. It sets out rules and requirements for using personal data in electronic communications, using cookies and similar technologies, and sending marketing communications.

PECR applies to a wide range of organizations and businesses in the UK, including telecom companies, internet service providers, and companies that use electronic communications for marketing purposes. PECR is enforced by the Information Commissioner's Office (ICO), which can impose fines and other penalties on organizations that breach the regulations.

GA4 is complex. Try Simple Analytics

GA4 is like sitting in an airplane cockpit without a pilot license

Start 14-day trial