Web Analytics Key terms

What is referral traffic?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Referral traffic is traffic directed to a website from other websites or sources through the use of hyperlinks

Referral traffic is a common source of website traffic. Web analytics tools typically count referral traffic when the user arrives at the destination website and attributes it to the hyperlink source.

Referral traffic can help identify the most effective channels for generating website traffic and evaluating potential partnerships and collaborations with other websites and sources.

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