Web Analytics Key terms

What is search analytics?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Search analytics analyzes and reports the data and metrics generated by search engines and search queries. Search analytics is a common and important aspect of search engine optimization (SEO) and is typically performed by web admins and SEO professionals using specialized software.

Search analytics typically focuses on a number of key areas, including keyword research, search engine ranking, search engine visibility, search engine traffic, and user engagement and conversion.

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