Web Analytics Key terms

What are sessions in web analytics?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

A session, in the context of web analytics, refers to a period in which a user is actively engaged with a website. Sessions provide insight into the level of engagement and activity of users on a website or web application. By analyzing the number and duration of sessions, you can identify potential areas for optimization and improvement.

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