Web Analytics Key terms

What is traffic rank?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

In the context of web analytics, traffic rank is a measure of the popularity and reach of a website. Traffic rank is typically calculated by a web analytics tool based on the number of visitors to a website and the sources of that traffic.

A website's traffic rank is typically represented as a numerical score, with a higher score indicating a higher level of popularity and reach. For example, a website with a traffic rank of 1,000,000 would be considered less popular and less well-known than a website with a traffic rank of 100,000.

Traffic rank can be an important metric for digital marketers because it allows marketers to assess the performance of their website and make informed decisions about how to improve their online presence.

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