Web Analytics Key terms

What are trend lines in web analytics?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

In the context of digital marketing and web analytics, trend lines are plotted on a chart to show the general direction and rate of change of a metric over time.

Trend lines are typically used to identify patterns and trends in data and to forecast future values of a metric based on those trends. Trend lines can identify upward trends, downward trends, or periods of stagnation.

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