Web Analytics Key terms

What is a uniform resource locator?

Image of Iron Brands

Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

A Uniform Resource Locator (URL) is a string of characters used to identify and locate a specific web page or resource on the internet. URLs are typically composed of several parts, including a scheme, a domain name, a path, and query parameters. They are used by web browsers and other internet-based applications to access and retrieve web pages and other resources from the internet.

The scheme of a URL specifies the protocol that is used to access the resource, such as "HTTP" or "HTTPS" for a web page or "FTP" for a file transfer. The domain name of a URL specifies the internet address of the server or network that hosts the resource, and it typically includes the top-level domain (TLD), such as ".com" or ".org," and the second-level domain (SLD), such as "google."

The path of a URL specifies the location of the resource on the server or network and typically includes a series of directories and file names separated by forward slashes (/). The query parameters of a URL are a set of key-value pairs that are used to pass additional information or instructions to the server or application that serves the resource. They are typically indicated by a question mark (?) at the end of the URL.

Import your Google Analytics data

The current version of Google Analytics will not be available from the 1st of July. You need to migrate. Try us instead

Start 14-day trial