Web Analytics Key terms

What is website traffic?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Website traffic is the total number of individuals who visit a website or web application over a specified period.

Website traffic provides insight into the reach and popularity of a website or web application. Web analytics tools typically measure website traffic using a combination of methods, including cookies, IP addresses, and other information collected from the user's web browser or device. This information counts the total number of individuals who visit the website or web application, regardless of whether they are unique visitors or have visited the website multiple times.

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