Web Analytics Key terms

What are website visitors?

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Published on Mar 31, 2023 and edited on May 4, 2023 by Iron Brands

Website visitors are individuals who visit a website during a given period. The number of website visitors can be an essential metric for digital marketers because it provides a measure of the reach and popularity of the website. By tracking the number of website visitors over time, marketers can gain insights into the performance of their website and their marketing campaigns.

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