Add Google Analytics to Beehiiv

Adding Google Analytics to your Beehiiv newsletter platform is a strategic move to track and understand your audience's engagement. Google Analytics offers detailed insights into user behavior, helping you optimize your content and marketing strategies.

1. Set Up Google Analytics
2. Generate a Tracking ID
3. Access Beehiiv's Platform
4. Add the Google Analytics Tracking Code
5. Test the Integration
6. Analyze and Optimize
7. Final Thoughts

Below is a guide to integrate Google Analytics with Beehiiv.

Set Up Google Analytics

First, ensure you have a Google Analytics account. If you don't, visit Google Analytics to sign up. Create a new property for your website or the platform where you direct your audience from your Beehiiv newsletters.

Generate a Tracking ID

In your Google Analytics account, generate a tracking ID specific to your website. This ID is crucial as it links your website's traffic data to your Google Analytics account.

Access Beehiiv's Platform

Log in to your Beehiiv account and navigate to the settings or integration section where you can add third-party tools.

Add the Google Analytics Tracking Code

In Beehiiv, look for an option to integrate Google Analytics. This might be under settings, integrations, or a similar section. Here, you will need to input your Google Analytics tracking ID.

If Beehiiv supports direct integration, simply inputting your tracking ID should suffice. If it requires the entire Google Analytics script, you will need to copy and paste the script provided by Google Analytics. It usually looks like this:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_TRACKING_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'YOUR_TRACKING_ID', { 'send_page_view': false });
</script>

Replace YOUR_TRACKING_ID with your actual tracking ID.

Test the Integration

After setting up, send a test newsletter to yourself and click on the links you've included. Then, check your Google Analytics dashboard to see if the clicks and traffic are being recorded. This step ensures that the integration is functioning correctly.

Analyze and Optimize

Utilize the data collected in Google Analytics to understand your audience's behavior better and to optimize your future newsletters for better engagement.

Final Thoughts

Integrating Google Analytics with Beehiiv can provide valuable insights into your audience's engagement and preferences, enabling data-driven improvements to your newsletter strategy. However, Google Analytics can be complex and may not be the right tool for every organization.

We at Simple Analytics offer a simpler and privacy-focused analytics solution that provides the essential insights you need without the complexity and privacy concerns of Google Analytics. Our aim is to make analytics straightforward and accessible, helping you focus more on what matters - your content and your audience.

Check our live analytics dashboard to see for yourself.