Add Google Analytics to Launchrock

Once you have built your marketing site with Launchrock, you will want to monitor and optimize its performance. Google Analytics can help with that, and can be easily integrated with Lauchrock. Here is how to do it, step by step.

Let's dive in!

1. Set Up Google Analytics
2. Integrate Google Analytics with LaunchRock
3. Verify the Integration
4. Final Thoughts

Before we dig in I want to show you something. I promise it's worth it...

Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.

That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.

Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It is free btw)

All right, enough about us. Now let's get into answering your question!

Set Up Google Analytics

To integrate GA with your LaunchRock page, you first need a Google Analytics account and a GA property for your site. Here's a quick setup guide:

• Visit Google Analytics: Go to the Google Analytics website and sign in with your Google account. If you don't have one, you'll need to create it.
• Create a New Property: Follow the instructions to create a new GA4 property, selecting "Web" as your platform.
• Obtain Your Tracking Code: inspect your GA property to retrieve your GA tracking code.

Integrate Google Analytics with LaunchRock

Integrating Google Analytics with LaunchRock is straightforward, thanks to LaunchRock's support for custom scripts. Here’s how to add your GA tracking code:

• Log Into Your LaunchRock Account: Access your LaunchRock dashboard and navigate to your page's settings.
• Find the Custom Script Section: Look for a section in your page settings where you can add custom HTML or JavaScript. This is typically found under "Settings" or "Advanced Settings."
• Insert Your GA Tracking Code: Paste the Google Analytics tracking code snippet into the custom script area.
• Save Your Changes: After adding the tracking code, save your changes to ensure the GA integration is applied to your LaunchRock page.
• (Optional) Create Extra Properties: the tracking code for each GA property includes a unique Measurement ID that should not be reused for different websites. If you want to track landing pages for different websites, set up a new property for each website and use the corresponding tracking code.

Verify the Integration

To ensure that Google Analytics is correctly tracking your LaunchRock page:

• Visit Your LaunchRock Page: Open your LaunchRock page in a web browser to generate some traffic.
• Check Google Analytics: Log into your Google Analytics account and go to the "Realtime" report to see if your visit is being tracked. If you see active users (your visit), the integration is successful.

Final Thoughts

Adding Google Analytics to LaunchRock can give you great insights. However, ask yourself: is Google Analytics the right tool for you?

GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.

I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.

If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your website and off you go. This takes about one minute- and there is a free version as well!

Enjoy!