After creating a pretty website with Mobirise, you will want to implement robust analytics to expand your reach. This blog will guide you through the process of adding Google Analytics to your website, step by step. Let's dive in!
- Set Up Google Analytics
- Add Google Analytics to Your Mobirise Website
- Verify the Integration
- Final Thoughts
Before we dig in I want to show you something. I promise it's worth it...
Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.
That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.
Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It is free btw)
All right, enough about us. Now let's get into answering your question!
Set Up Google Analytics
If you haven't already set up a Google Analytics account for your website, you'll need to do that first. Here's a quick setup guide:
- Visit Google Analytics: Go to the Google Analytics website and sign in with your Google account. If you don’t have an account, you’ll need to create one.
- Create a New Property: Follow the instructions to create a new GA4 property, selecting "Web" as the platform type.
- Retrieve your GA Tracking Code: Inspect you GA property to find the tracking code for your website.
Add Google Analytics to Your Mobirise Website
Integrating Google Analytics with Mobirise is straightforward, thanks to Mobirise's support for custom HTML code. Here’s how to add your GA tracking code:
- Open Your Mobirise Project: Launch Mobirise and open the project you wish to track with Google Analytics.
- Access the Page Settings: Navigate to the page (or pages) you want to track, and click on the blue "Page Settings" button.
- Insert the GA Tracking Code: In the "Page Settings" window, scroll down to the "HTML" section. Here, you'll find a field labeled "Head" or "Custom HTML." Paste your entire Google Analytics tracking code snippet into this field within a
<script>tag. - Apply the Changes: After pasting the tracking code, click the "OK" button to save your changes. Remember to apply this process to each page you wish to track or to the global site settings if you want to track all pages.
- (Optional) Create New Properties: if you want to track multiple websites, create a new property for each of them and use the corresponding tracking code. This allows GA to collect data separately for each website.
Verify the Integration
After integrating Google Analytics with your Mobirise website, it's important to ensure that GA is correctly tracking your site:
- Publish Your Site: Make sure to publish or republish your Mobirise site for the changes to take effect.
- Check Google Analytics: Log into your Google Analytics account and navigate to the "Realtime" report to see if your visit is being tracked. This immediate feedback confirms that Google Analytics is successfully collecting data from your site.
Final Thoughts
Adding Google Analytics to your website can give you great insights. However, ask yourself: is Google Analytics the right tool for you?
GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.
I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.
If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your website and off you go. This takes about one minute- and there is a free version as well!
Enjoy!