Google Analytics Begrippenlijst

Add Google Analytics to Wishpond

Image of Iron Brands

Gepubliceerd op 20 mrt 2024 en bijgewerkt op 8 apr 2024 door Iron Brands

Deze inhoud is nog niet vertaald in het Nederlands. Hieronder staat de Engelse versie.

From landing pages to social media contests, Wishpond offers greate tools to capture leads and engage the audience. Google Analytics can help you optimize your campaigns by providing you with valuable insights- and it is easy to integrate, too!

This blog post will guide you through the process of adding Google Analytics to your Wishpond campaigns, step by step. Let's dive in!

  1. Set Up Google Analytics
  2. Add Google Analytics to Your Wishpond Campaigns
  3. Verify the Integration
  4. Final Thoughts

Before we dig in I want to show you something. I promise it's worth it...

Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.

That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.

Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It's free btw)

All right, enough about us. Now let's get into answering your question!

Can you spot the difference between the dashboards?

Set Up Google Analytics

To integrate GA with your Wishpond campaigns, you'll first need a Google Analytics account set up for your website. If you're new to GA, here's how to get started:

  • Create a Google Analytics Account: Visit the Google Analytics website and sign in with your Google account. If you don’t have an account, you’ll need to create one.
  • Set Up a New Property: Follow the on-screen instructions to create a new GA4 property, selecting "Web" as the platform type.
  • Obtain Your Measurement ID: After setting up your property, you will be given a Measurement ID (formatted as "G-XXXXXXXXXX"). This ID is useful for integrating GA with your Wishpond campaigns.

Add Google Analytics to Your Wishpond Campaigns

Luckily, integrating Google Analytics with Wishpond is straightforward. Here’s how to do it:

  • Access Your Wishpond Dashboard: Log in to your Wishpond account and navigate to the campaign you wish to track.
  • Navigate to Campaign Settings: Look for the settings option within your campaign dashboard.
  • Add Your GA Tracking Code: In the settings menu, find the section where you can add custom JavaScript or HTML code to your campaign. Paste your entire Google Analytics tracking code snippet into this field. Ensure that the tracking code includes your unique Measurement ID.
  • Save and Publish Your Changes: After adding the tracking code, make sure to save your changes. Your Wishpond campaign will now start sending data to your Google Analytics account.
  • (Optional) Create New Properties: you can create extra properties for other campaigns and use the correspondent Measurement ID to track them. This prevents GA from conflating the data.

Verify the Integration

After integrating Google Analytics with your Wishpond campaign, it’s important to ensure that it's correctly tracking your site:

  • Check Realtime Reports in GA: Visit your campaign page to generate some initial traffic, then log into your Google Analytics account and navigate to the "Realtime" report to see if your activity is being tracked.
  • Troubleshoot if Necessary: If you don’t see any activity in the Realtime report, double-check that you’ve entered your Measurement ID correctly and that the tracking code has been properly saved in your Wishpond campaign settings.

Final Thoughts

Adding Google Analytics to your campaign can give you great insights. However, ask yourself: is Google Analytics the right tool for you?

GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.

I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.

If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your app/website and off you go. This takes about one minute- and there is a free version as well!

Enjoy!