Google Analytics Begrippenlijst

Add Google Analytics to Zoho Forms

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Gepubliceerd op 29 mrt 2024 en bijgewerkt op 8 apr 2024 door Iron Brands

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While Zoho Forms provides some built-in analytics , integrating Google Analytics offers a deeper dive into how users interact with your forms

Zoho Forms doesn't offer a direct integration feature with Google Analytics, but GA can still be integrated with it with a little creativity. This blog will show you how to do it, step by step. Let's dive in!

  1. Understanding the Workaround
  2. Set Up Google Analytics
  3. Embed Your Zoho Form into a Webpage
  4. Add Google Analytics to Your Website
  5. Final Thoughts

Before we dig in I want to show you something. I promise it's worth it...

Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.

That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.

Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It is free btw)

All right, enough about us. Now let's get into answering your question!

Understanding the Workaround

The key to integrating Google Analytics with Zoho Forms lies in embedding your form into a webpage that is being tracked by Google Analytics. This method allows you to track views, interactions, and other relevant metrics on the page that hosts your form. Let's break down the steps to achieve this.

Set Up Google Analytics

Before integrating Google Analytics with your Zoho Form, ensure you have a GA4 property set up for your website. If you're new to GA4, here’s how to get started:

  • Visit the Google Analytics website and sign in with your Google account. If you don't have one, you'll need to create it.
  • Follow the prompts to create a new property, making sure to select "Web" as your platform.
  • After completing the setup, Google will provide you with a Measurement ID (formatted as "G-XXXXXXXXXX"). Note this ID for later use.

Embed Your Zoho Form into a Webpage

The next step is to embed your Zoho Form on a webpage that is tracked or will be tracked by Google Analytics:

  • Create or Choose a Webpage: Decide on the webpage where you want to embed the form. This could be a dedicated landing page or a specific section of your website.
  • Get the Embed Code from Zoho Forms: In Zoho Forms, open the form you want to track and navigate to the 'Share' section. Choose the 'Embed' option and copy the embed code provided.
  • Embed the Form on Your Webpage: Paste the Zoho Form embed code into the HTML of your chosen webpage. If you’re using a CMS like WordPress, you may be able to paste this code into a block or widget designed for custom HTML.

Add Google Analytics to Your Website

Ensure Google Analytics tracking is set up on the webpage that hosts your form. If GA is not yet installed:

  • Access Your GA4 Property: Log in to Google Analytics, navigate to your GA4 property, and locate your Measurement ID.
  • Embed the GA Tracking Code: Insert the GA tracking code snippet (provided by Google Analytics) into the <head> tag of your website’s HTML, or use your CMS’s built-in GA integration feature.
  • (Optional) Create Extra Properties: to track forms on multiple websites, create multiple properties in GA and use the corresponding code. This prevents GA from conflating the data.

Final Thoughts

Adding Google Analytics can give you great insights. However, ask yourself: is Google Analytics the right tool for you?

GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.

I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.

If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script and off you go. This takes about one minute- and there is a free version as well!

Enjoy!