Vercel recently acquired Splitbee. This means that Splitbee is about to be completely integrated into Vercel Analytics. The founders have already hinted that using Splitbee as a standalone product may not be possible in the future.
This has left many of their users left out seeking alternatives.
Splitbee Alternatives
Splitbee is a great tool with a simple and easy-to-understand dashboard. Because they are acquired, you need to migrate to Vercel analytics to ensure your analytics are not lost.
If you are looking for a Splitbee alternative, then below are some of the best ones.
Simple Analytics (easy to use and predictable pricing)
As the name goes, Simple Analytics is a simple and easy-to-use analytics tool. It's also one of the few analytics tools completely GDPR-compliant with EU-hosted servers.
Also, simple doesn’t refer to a lack of features here. It's a robust web analytics tool that doubles as a minimal product analytics tool, too, with event and goal-tracking capabilities.
PS: If you are looking for a Google Analytics replacement, you might want to check out a direct comparison with Google Analytics
Pros of using Simple Analytics
- Simplified UI - Simple Analytics offers a straightforward user interface that makes analysis easier. It's 10x easier to work with than GA4. Checkout the public dashboard to see what that looks like.
- Affordable Pricing - Simple Analytics starts at a reasonable price.
- No cookie banner - Simple Analytics gives you the insights you need without using cookies or trackers. Hence, no need for an annoying cookiebanner on your website.
- Chat with your analytics - Simple Analytics AI is the latest features that lets you chat with your analytics and get insights directly.
Cons of using Simple Analytics
The user interface of Simple Analytics is made to look simple and easy to understand so everyone, be it the founder or marketing teams, can use it easily. A Product Manager may need a few more screens, but that is something that can be quickly built with Goals.
Pricing of Simple Analytics
Simple Analytics is one of the most cost-efficient tools available in its segment. It caters to companies and has plans for individuals and students. It ensures the best features are available at a reasonable price.
The pricing of Simple Analytics starts at a low $9/month, making it a pocket-friendly tool for all businesses.
Plausible
Plausible is a lightweight and privacy-focused web analytics tool that provides website owners insights into visitor behavior. It was founded in 2019 and is based in Estonia.
Plausible offers a clean and straightforward user interface that makes it easy to use.
They do have a focus on privacy, but according to many independent researchers and thought leaders, it may not be as privacy-friendly as they state. More can be read in this article, which was popular on HackerNews.
Pros
- Provides detailed reports on visitor behavior.
- Privacy-focused, which means it doesn't use cookies or collect personal data.
- Offers a clean and straightforward user interface.
- Provides customizable dashboards and reports.
- Offers a free trial.
Cons
- Limited features compared to other paid options.
- A lower degree of in-depth reporting.
- Other solutions are more privacy-friendly.
Pricing
Plausible’s pricing starts at $9/month when paid monthly or $7.5/month when paid annually. Though this is indeed affordable, you’ll have to keep in mind that this is the pricing for websites with less than 10,000 page views.
The next tier starts at $19/month when paid monthly or ~$15.9/month when paid annually for websites with less than 100,000 pageviews.
Visitor Analytics
Visitor Analytics is a website analytics tool that calls itself a website intelligence platform as it comes with several other features, such as session recording, polls, surveys, and much more.
It’s a comprehensive solution for anyone who needs more than just web analytics, but at times, this can get overwhelming, too; with more features, the dashboards keep getting cluttered.
Pros
- Offers wide range of features.
- Simple and easy to install.
Cons
- Slightly expensive for small and medium-sized businesses.
- You may have to pay for features you won’t use in a higher plan.
- Uses fingerprinting and is not GDPR-compliant
Pricing
Visitor Analytics multiple pricing plans. The Basic package is priced at $10.39 monthly and includes heatmaps and website analytics for up to 10,000 page views. The Advanced plan, available for $19.99 per month, offers everything the Basic plan features but with higher limits.
Similarly, they have Pro, Pro Plus, and Pro ++ plans which are over the same as the other plans do with even higher limits. They also give access to “Company Reveal,” which lets you know if you are getting traffic for any organizations.
GoSquared
GoSquared Analytics is a simple privacy-friendly analytics that was started in 2010 and was called “Live Stats” back then. The current version is an output of iteration.
The key benefit of using GoSquared is its easy-to-understand dashboard and simple setup. It’s also GDPR compliant and was confirmed by a 3rd party accreditation body.
Pros
- Simple and easy-to-understand dashboard.
- Hassle-free setup.
- Affordable pricing.
- Has multiple helpful integrations.
Cons
- Though the dashboard in easy-to-understand but the UI is a bit dated.
- Limited capabilities in event tracking.
Pricing
The pricing of GoSquared Analytics starts at $9/month for three projects (websites) and up to 100,000 pageviews. Their plans have standard features such as unlimited team sharing, email reports, event tracking, etc.
Umami
Umami is an open-source web analytics tool that provides website owners insights into visitor behavior. It was created by three brothers Mike, Brian, and Francis Cao.
Many devs love it as it’s easy to install and get started, but remember that this can be challenging for non-developers. Umami also has event tracking, but users have reported it to be very limited.
Pros
- Open-source, which means it's free to use if self-hosted.
- Simple and easy dashboard.
- Lightweight web analytics and doesn’t slow the website.
Cons
- Limited support options
- Limited data retention options.
- Limited features compared to other paid options.
Pricing
Umami Analytics was initially only open-source but recently launched a hosted cloud version. The pricing starts at $9/month for 100,000 pageviews. One major issue with all the plans is their limited data retention policy unless you switch to a custom plan.
Pirsch
Pirsch Analytics is a privacy analytics tool based out of Germany. It’s an affordable and simple-to-use analytics tool with all the features such as event tracking, goal tracking, and much more. In addition to that, it’s a pretty affordable tool to start.
Pros
- Simple and easy-to-understand dashboard.
- Budget-friendly option.
- Easy to install.
Cons
- Proxying is very tricky and needs some technical knowledge (used to bypass adblockers)
- They have not been in business for long and have less track record than other solutions.
- Event-setting and goal-tracking features are limited
Pricing
Pirsch Analytics is a pretty affordable tool, especially for low-traffic websites. The pricing for Pirsch Analytics starts at $5/month when paid annually for 10,000 pageviews. The next pricing tier supports websites for up to 100,000 pageviews and costs $10/month.
Fathom Analytics
Fathom Analytics, Plausible and Simple Analytics started at nearly the same time when there was a need for a Google Analytics alternative that is not only privacy-friendly but also easy to understand.
Fathom Analytics is built by Jack & Paul, who have been running it successfully since 2018. It’s been marketed as a simple and privacy-friendly analytics tool, but some reports suggest it may not be as privacy-friendly as it claims. In addition, their event-setting and goal-tracking capabilities are limited.
Apart from providing web analytics data, it also doubles as an uptime monitoring tool, an added feature by Fathom Analytics.
Pros
- Simple and easy-to-use dashboard
- Provides uptime monitoring as an added feature
- Supports event tracking (e.g., tracking the number of PDF downloads, Newsletter signups, etc.)
Cons
- Some users have said that the UI requires improvements.
- Other options are more privacy-friendly
- It’s event-setting, and goal-tracking features are limited
Pricing
Fathom Analytics has multiple pricing plans (10+), but the good thing is that all plans have the same feature set, with the only capping on monthly pageviews.
The pricing starts at $14/month for up to 100,000 pageviews and goes to $274/month for up to 25,000,000 monthly pageviews.
Piwik PRO
Piwik PRO and Matomo (formerly known as Piwik) evolved out of an open-source project known as Piwik.
Piwik PRO is now an enterprise-focused analytics tool built on the open-source project. It offers web and product analytics and a few other helpful additions, such as tag manager and consent manager.
Pros
- Provides detailed reports on visitor behavior, including location, device, and more.
- Open-source, which means it's free to use.
- Offers customizable dashboards and reports.
- Provides privacy-focused options.
- Offers a cloud-hosted solution.
Cons
- Complex analytics tool that requires training
- Piwik has problems with loading, data retention, and an exponential increase in disk consumption.
- Primarily meant from enterprise, hence an expensive solution.
Pricing
Piwik PRO is an enterprise solution and is expected to be expensive. If you try looking up the pricing on their site, you won’t be able to, as it requires contacting the sales team.
Though the pricing isn’t public, but according to Optimize Smart, the pricing plans start at $419/month for 1,000,000+ actions. Note that this info was shared in 2022, so the pricing is highly likely to be updated.
What to look for in an analytics tool
Selecting a tool for your analytics is a crucial decision. Be sure to go through this checklist before making a choice. You're good to go if the tool provides these:
Ease of Use: You shouldn’t spend your time on a complex web analytics tool that takes time and experience to get familiar with.
Accuracy: Getting an accurate picture of what’s happening on your website is important.
Straightforward UI: Most of the time, you don’t need 75 custom dashboards (looking at you, Google).
Lightweight: Installing an analytics script has an impact on your page speed. Choose an analytics tool that doesn’t slow your website down.
Privacy: The world is moving in a direction where privacy is becoming increasingly important.
Integration: Your analytics should be able to integrate with other tools.
Pricing: Consider the tool's pricing and ensure it aligns with your budget.
Although this checklist can assist you in getting started, there may be other factors for your organization that you need to consider.
Final Thoughts
If you want a tool that checks these boxes, then check out Simple Analytics. It provides the insights you need in a straightforward dashboard while being 100% GDPR compliant.
Want to see what that looks like? Check our public dashboard here
We believe the internet should be an independent place that is friendly to website visitors. By opting for Simple Analytics, you’ll be supporting us in our mission and protecting the privacy of your website visitors. If this resonates with you, feel free to give us a try.