Add Google Analytics to Convertkit

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Published on Nov 23, 2023 and edited on Dec 20, 2023 by Iron Brands

Adding Google Analytics to ConvertKit can enhance your email marketing efforts by providing insights into subscriber engagement and website traffic originating from your emails. This integration helps in understanding the effectiveness of your email campaigns and in making data-driven decisions.

  1. Set Up Google Analytics
  2. Create a Custom URL for Tracking
  3. Insert Custom URLs in ConvertKit Emails
  4. Analyze the Results in Google Analytics
  5. Refine Your Strategy
  6. Final Thoughts
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Here's a guide on how to integrate Google Analytics with ConvertKit.

Set Up Google Analytics

Ensure you have a Google Analytics account set up for your website. If not, visit Google Analytics to create an account and set up a property for your website.

Create a Custom URL for Tracking

Google Analytics tracks traffic using UTM parameters in URLs. When creating links in your ConvertKit emails, you'll need to add these parameters. You can use Google’s Campaign URL Builder to easily add UTM parameters to your URLs.

For example, if you're linking to a blog post, your URL might look like this:


https://yourwebsite.com/blog-post?utm_source=convertkit&utm_medium=email&utm_campaign=campaign_name

This URL includes parameters that tell Google Analytics the traffic came from a ConvertKit email campaign.

Insert Custom URLs in ConvertKit Emails

When drafting your emails in ConvertKit, use the URLs with UTM parameters for any links leading back to your site. This ensures that when subscribers click on these links, their actions are tracked in Google Analytics.

Analyze the Results in Google Analytics

After sending out your emails, you can view the results in Google Analytics. Navigate to the 'Acquisition' section, then 'Campaigns', and finally 'All Campaigns'. Here, you'll see data on the traffic and behavior of users who clicked on your links.

Refine Your Strategy

Use the data from Google Analytics to understand which types of content, subject lines, or call-to-actions are most effective. This information can guide your future email marketing strategies.

Final Thoughts

Integrating Google Analytics with ConvertKit can significantly enhance your email marketing strategy by providing valuable insights into subscriber behavior. However, it's essential to remember that Google Analytics can be complex and not the right tool for all organizations.

At Simple Analytics, we provide a simpler, privacy-focused alternative that offers essential insights without the complexity of Google Analytics. We believe in making analytics accessible and easy to understand, ensuring you get the valuable information you need in a straightforward manner. Check our live analytics dashboard to see for yourself.

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