Strikingly offers its own analytics tools but Google Analytics can provide better understanding of your website's performance. This blog post will guide you through the process of adding Google Analytics to your Strikingly website, step by step.
Let's dive in!
- Set Up Google Analytics
- Add Google Analytics to Your Strikingly Website
- Verify the Integration
- Final Thoughts
Before we dig in I want to show you something. I promise it's worth it...
Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.
That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.
Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It is free btw)
All right, enough about us. Now let's get into answering your question!
Set Up Google Analytics
To integrate GA with your Strikingly site, you first need to set up a Google Analytics account. If you’re new to GA, here’s a quick overview of the steps:
- Create a Google Analytics Account: Visit the Google Analytics website and sign in with your Google account. If you don’t have one, you’ll need to create it.
- Set Up a New Property: Follow the on-screen instructions to create a new GA4 property, choosing "Web" as your platform.
- Obtain Your Measurement ID: After setting up your property, you will receive a Measurement ID (formatted as "G-XXXXXXXXXX"). Note this ID down, as it's essential for integrating GA with your Strikingly website.
Add Google Analytics to Your Strikingly Website
Integrating Google Analytics with Strikingly is straightforward. Here’s how to do it:
- Access Your Strikingly Site Editor: Log in to your Strikingly account and open the site editor for the website you want to track.
- Navigate to Settings: In the site editor, find and click on the "Settings" option.
- Open the Services Section: Look for a section labeled "Services" under Settings. This is where you can add third-party integrations to your Strikingly site.
- Enter Your Measurement ID: In the Services section, find the Google Analytics field and enter your GA Measurement ID. Be careful to input the ID correctly, without any spaces or typos. . Save and Publish Your Changes: After entering your Measurement ID, make sure to save your changes. You may need to republish your site for the integration to take effect fully.
- (Optional) Create New Properties: if you want to track a different website, create a new property and use the corresponding tracking code. This allows GA to collect data separately for each website.
Verify the Integration
Once you’ve added your GA Measurement ID to your Strikingly site, it’s important to ensure that the integration is working correctly:
- Check Realtime Reports in GA: Visit your website to generate some traffic, then log into your Google Analytics account and go to the "Realtime" report to see if your visit is being tracked.
- Troubleshoot if Necessary: If you don’t see any activity in the Realtime report, double-check that you’ve entered your Measurement ID correctly and that your site is published.
Final Thoughts
Adding Google Analytics to your website can give you great insights. However, ask yourself: is Google Analytics the right tool for you?
GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.
I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.
If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your website and off you go. This takes about one minute- and there is a free version as well!
Enjoy!