Integrate Google Analytics

Gathering insights into your website performance is vital for every business. Google Analytics has been the most popular analytics tool, with a market share of over 80%. It has been around for over 15 years and is the go-to tool for tech-savvy entrepreneurs and experienced marketing managers wanting to study their website visits.

To make your life easier, we’ve created this article to show you how to connect Google Analytics to the most popular website platforms.

Nowadays, most websites are built using a popular platform. Companies like Squarespace, Wix, and Shopify have inherently made creating and maintaining websites easier. In fact, almost everyone can now spin up their own website within a few clicks.

We’ll cover the integration of Google Analytics in the most popular website builders. Feel free to let us know if you are missing one.

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Here we go!

How to add Google Analytics to Squarespace?

Adding Google Analytics to your Squarespace website is simple and straightforward. To get started, follow these steps:

Log into your Squarespace site's Home Menu and click Settings > Advanced > Code Injection.
Copy the tracking code provided by Google Analytics into the Header box in the Code Injection window, then click Save.
On the left-hand menu of your Squarespace site, select Commerce > Orders & Shipping > order processing emails, then paste your Google Analytics tracking code into the bottom of all three generated emails (Order Confirmation, Fulfillment Email, and Refund Email). This will allow you to track sales funnel data using Google Analytics.

How to add Google Analytics to Shopify?

Adding Google Analytics to your Shopify store is also rather easy. Here's what you need to do:

Log into your Shopify admin and select Online Store > Preferences.
Scroll down to the bottom of the page and locate the Google Analytics section, then copy and paste the tracking code provided by Google Analytics. Make sure you click save before you exit this page.
On the left-hand menu of your store, go to Settings > Checkout, scroll all the way to the bottom of the page and enter your tracking code again in the Additional Scripts box (note: make sure that you are copying exactly the same code as before). Click “Save” once

How to add Google Analytics to Wix?

To add Google Analytics to your Wix website, follow these steps:

Log into your Wix admin dashboard and select the Settings gear icon.
Select the “Tracking & Analytics” tab at the top of the page and click on Webydo Analytics (or any other analytics software you want to use).
In the next step, copy and paste the tracking code from Google Analytics in the text field below the “Analytics Code” option and click on the “Apply” button once done.

How to add Google Analytics to Webflow?

Adding Google Analytics to your Webflow website is even simpler. Here's what you need to do:

Log into your Webflow dashboard and click on the Settings tab at the top of the page.
Select “Integrations” from the left-hand menu and scroll down until you see “Google Analytics” under the “Analytics Integrations” section. Click on it to open it up.
Copy and paste your tracking code provided by Google Analytics in the text field that appears in this window, then click Save once done.

How to add Google Analytics to Carrd?

Adding Google Analytics to your Carrd website is also quite easy. To get started, follow these steps:

Log into your Carrd dashboard and select the Settings tab at the top of the page.
Scroll down until you see the “Google Analytics” section under the “Analytics & Metrics” heading and click on it to open it up.
Copy and paste your tracking code provided by Google Analytics in the text field that appears in this window, then click save once done.

How to add google analytics to Bubble?

Adding Google Analytics to your Bubble site is also quite simple. Here's what you need to do:

Log into your Bubble dashboard and click on the Settings tab at the top of the page.
Scroll down until you see the “Google Analytics” section under the “External services” heading and click on it to open it up.
Copy and paste your tracking code provided by Google Analytics in the text field that appears in this window, then click save once done.

How to add Google Analytics to WordPress?

Adding Google Analytics to your WordPress website is more challenging than adding it to most other platforms but still quite straightforward. Here's what you need to do:

Log into your WordPress dashboard and click on the Plugins tab at the left-hand side of the page.
In the search field, type in “Google Analytics” and hit “Enter.”
Select the “Install Now” button for the plugin that appears at the top of the search results and wait for it to finish installing.
Once it's done, click on the “Activate Plugin” button.

How to add Google Analytics to Weebly?

Adding Google Analytics to your Weebly website is also quite simple. To get started, follow these steps:

Log into your Weebly dashboard and click on the Settings tab at the top of the page.
Scroll down until you see the “Google Analytics” section under the “Analytics & Metrics” heading and click on it to open it up.
Copy and paste your tracking code provided by Google Analytics in the text field in this window, then click save once done.

The task is complete! Google Analytics has now been successfully added to your Weebly website.

How to add Google Analytics to Goddady websites?

If you have a website through GoDaddy, adding Google Analytics is a bit different. Here's what you need to do:

Log into your GoDaddy account and select the “My Products” tab.
Scroll down until you find your website listed under the “Websites & Domains” heading, and click on the Manage button next to it.
In the left-hand sidebar, select “Statistics Software.” If you don't see this option, your plan doesn't include access to this feature, and you'll need to upgrade before proceeding.
Select Google Analytics from the list of available options and follow the prompts to enter your tracking code.

How to connect Google Analytics with PowerBI?

Adding Google Analytics data to Microsoft's PowerBI is a great way to quickly generate comprehensive visualizations and insights based on your website traffic. Here are the steps you need to take:

Log into your PowerBI account and select “Get Data” from the left-hand sidebar.
From the list of available sources, select “Google Analytics,” then click Connect and enter in your authentication credentials when prompted.
Once authenticated, you'll be asked to select which views and metrics you'd like to pull data from - simply choose all that apply, then click Load once done.
You should now see all of the Google Analytics data populated in the Fields section of PowerBI. You can start creating visualizations and analyses based on the data provided.

That's all there is to it! Now that you have connected your Google Analytics account with PowerBI, you can easily generate powerful insights into your website traffic. Enjoy!

How to add Google Analytics to Github pages?

Integrating Google Analytics with your GitHub Pages website requires a few more steps than other platforms, but it's still a simple process. Here's what you need to do:

Log into your GitHub account and select the repository that contains your website code.
Navigate to the _config.yml file and add the tracking ID provided by Google Analytics in this format: analytics: <YOUR_TRACKING_ID>.
Once you've saved these changes, commit them and push the updated version of your repository back up to GitHub.
This will trigger an automated process that will deploy the updated version of your website with the newly added tracking code included in it - this should take no more than a few minutes.

That's all there is to it! You have now successfully added Google Analytics to your GitHub Pages website and will start tracking data as soon as the deployment process completes. Enjoy!

Final Thoughts

Adding Google Analytics to your website will uncover new opportunities to grow your business. Using one of the above integrations, make sure you can use Google Analytics without hassle.

It should be noted that Google Analytics is a complex analytics tool that requires some experience to get the insights you need. If you want a simple dashboard that shows your website performance at a glance, Google Analytics might not be the right tool for you. This is also why we built Simple Analytics (what’s in the name, right?).

Get the insights you need from a straightforward dashboard that is easy to use. Want to see what that looks like? Feel free to check out our live dashboard.

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Google Analytics Glossary