Key terms
A list of key terms for Google Analytics.
Install Google Analytics
Make sure Google Analytics is installed properly before you can track your website performance. Here is how.
Goals & Events in Google Analytics
Google Analytics goals can collect information on user behavior on your website. Here is how to gather these insights.
Google Analytics properties
A property is an essential part of Google Analytics. This article explains what properties are and how they should be used in Google Analytics.
Data Collection in Google Analytics
To find out what Google Analytics can do for your business, it's vital to understand the basic concepts and understand how it works.
Navigating Google Analytics
Google Analytics is a complex web analytics tool. This guide will provide an extensive overview of where to find most features.
Google Analytics 4 (GA4)
Google switched to Google Analytics 4 (GA4) to provide users with a more comprehensive and flexible platform for web analytics. Here is how GA4 works.
Goal Conversion Rate in Google Analytics
Goal conversion rate is an important metric in Google Analytics. This article explains what it is and how to use it.
Integrate Google Analytics
This article will show you how to connect Google Analytics with the most popular platforms, so you can get the insights you need.
Getting started with Google Analytics
This article outlines how to get started with Google Analytics to improve your website performance
Attribution models in Google Analytics
Attribution models in Google Analytics are key to understanding your website performance. There are, however, multiple models that can be used.