Google Analytics Key terms

What is a data subject in Google Analytics?

Image of Iron Brands

Published on May 1, 2023 by Iron Brands

A data subject is a person whose personal information is collected, processed, or stored by an organization. In the context of data protection and privacy regulations, like the General Data Protection Regulation (GDPR), data subjects have certain rights regarding their personal information, such as the right to access, rectify, or delete this data.

Let's take a look at an example using Google Analytics. When visitors browse a website that uses Google Analytics, their activities are tracked, and some of their data is collected (like their location, browsing behavior, or device type). In this scenario, the visitors to the website are considered data subjects because their personal information is being monitored and processed.

As a website owner using Google Analytics, it's your responsibility to ensure that the data subjects' rights are respected in accordance with applicable data protection and privacy regulations. This might involve providing clear notice to users about the data you're collecting, obtaining their consent when necessary, or giving them options to access or delete their personal information.

Import your Google Analytics data

The current version of Google Analytics will not be available from the 1st of July. You need to migrate. Try us instead

Start 14-day trial