Glossary

Key terms

Glossary of Google Analytics terms

"Views" in Google Analytics display filtered data for specific site aspects, providing customized insights for decision-making.

Missing Google Analytics data can result from code issues, filters, date range, or sampling. Check and fix.

A data subject is an individual whose personal info is collected and processed, like a website visitor.

Data sampling in Google Analytics offers quick insights but trades off some accuracy for efficiency.

Users in Google Analytics refer to the unique individuals who have visited a website with Google Analytics installed and had their activity tracked during a specified time period.

Visitors Flow is a visualization tool in Google Analytics that shows how visitors navigate through a website, including their entry and exit points and the paths they take between pages.

Visitors in Google Analytics refer to the unique users who visit a website and are tracked by the Google Analytics tracking code.

Visit Duration in Google Analytics is a metric that represents the length of time that a user spends on a website during a single session.

User Flow in Google Analytics shows the sequence of pages users visit on a website.

A transaction in Google Analytics is a completed purchase or other desired action on a website, typically associated with an e-commerce business.

In Google Analytics, a source refers to the origin of your website traffic, such as a search engine (e.g., Google), a specific website, or a marketing campaign (e.g., an email newsletter).

Social in Google Analytics refers to the data that is collected about traffic to your website from social media platforms.

In Google Analytics, a session is a group of user interactions with a website that takes place within a given time frame.

Segments in Google Analytics are subsets of your data that you can use to isolate and analyze specific groups of users or sessions to better understand their behavior.

In Google Analytics, a secondary dimension is an additional piece of data that is used to further break down the results of a report, providing a more detailed analysis of the data.

Reports in Google Analytics are visual representations of data that provide insights into the performance and behavior of a website or app.

A Referring Site in Google Analytics is the site that a user was on before they clicked a link to your site, and is recorded as part of the traffic source information for that user's session.

In Google Analytics, recency refers to the length of time that has elapsed since a user's last session on a website.

A query in Google Analytics is a request for specific data from a report using dimensions and metrics.

A property is a collection of data and settings that define how data is collected, processed, and reported for a specific online asset, such as a website or a mobile app.

Page views in Google Analytics measure how many times a page on a website has been viewed by users.

Page Depth in Google Analytics is a metric that measures the number of pages that a user views during a single session on your website.

Organic traffic in Google Analytics refers to the number of visits to a website from search engines where the visitor has not clicked on an advertisement.

Metrics in Google Analytics is a standard measurement for tracking and analyzing website traffic and user behavior.

Medium in Google Analytics refers to the type of source or channel through which a user accesses a website, such as organic search, referral, or social media.

Impressions in Google Analytics refer to the number of times a specific page or content item is displayed on a user's screen.

A hit in Google Analytics is a single request for a file from a web server.

A Google Analytics Audit is a process of reviewing and analyzing the accuracy and effectiveness of a website's Google Analytics implementation and data.

Goals in Google Analytics allow you to track specific actions or outcomes that users take on your website as part of your desired business objectives.

Frequency in Google Analytics is a metric that measures the number of times a user has visited a website within a specific time period.

Exit in Google Analytics refers to the last page a user visited before leaving a website.

Events in Google Analytics is a feature that allows users to track specific interactions on their website or app, such as button clicks or video plays, and see how those events contribute to their overall business goals.

Entrance in Google Analytics refers to the number of times a user enters a website or a specific page on the website.

Engagement in Google Analytics is a metric that measures how long and how often users interact with a website or app, including actions such as page views, clicks, and time spent on site.

Ecommerce tracking in Google Analytics is a feature that allows businesses to track the financial performance of their online store and gain insights into customer behavior and conversion rates through the collection and analysis of data.

Drop off in Google Analytics refers to the percentage of visitors who leave a website or page without completing a desired action, such as making a purchase or filling out a form.

Direct/None in Google Analytics refers to traffic that is not attributed to any specific source and appears as direct traffic in the referral data.

In Google Analytics, Dimensions are data characteristics or attributes that can be used to organize and segment data within a report.

Cohort Analysis in Google Analytics is a method of tracking and analyzing the behavior of groups of users who share a common characteristic over a specific period of time.

The Client ID in Google Analytics is a unique identifier that is assigned to a user or device to track and analyze their interactions with a website or app.

A channel in Google Analytics refers to the specific medium or platform through which traffic is being directed to a website, such as organic search, paid search, referral, direct, or social.

A campaign in Google Analytics is a specific marketing effort or initiative that can be tracked and analyzed for its performance and effectiveness in driving traffic and conversions to a website.

Bounce rate in Google Analytics is the percentage of website visitors who leave the site after viewing only one page.

Average Session Duration is a metric in Google Analytics that shows the average length of time a user spends on a website during a single session.

The Audience section in Google Analytics provides insights on the demographics, behavior, and interests of the visitors to a website.

Assisted Conversion in Google Analytics is a metric that tracks the number of interactions (such as clicks on a link or ad) that contributed to a conversion but were not the last interaction before the conversion occurred.

Acquisition in Google Analytics refers to the process of tracking how users reach a website or app.

An Account in Google Analytics refers to a specific website or app that is being tracked and analyzed for traffic and user behavior data.