Glossary

Key terms

Glossary of Google Analytics terms

Users in Google Analytics refer to the unique individuals who have visited a website with Google Analytics installed and had their activity tracked during a specified time period.

"Views" in Google Analytics display filtered data for specific site aspects.

Missing Google Analytics data can result from code issues, filters, date range, or sampling. Check and fix.

A data subject is an individual whose personal info is collected and processed, like a website visitor.

Data sampling in Google Analytics offers quick insights but trades off some accuracy for efficiency.

Visitors Flow is a visualization tool in Google Analytics that shows how visitors navigate through a website, including their entry and exit points and the paths they take between pages.

Visitors are people who visit a website.

Visit duration is the time a user spends on a website during a single session.

User Flow in Google Analytics shows the sequence of pages users visit on a website.

A transaction in Google Analytics is a completed purchase or other desired action on a website.

In Google Analytics, a source refers to the origin of your website traffic.

In Google Analytics, "social" means traffic to your website from social media platforms.

In Google Analytics, a session is a group of user interactions with a website that takes place within a given time frame.

Segments in Google Analytics are subsets of your data that you can use to isolate and analyze specific groups of users or sessions to better understand their behavior.

A secondary dimension is an additional piece of data that is used to further break down the results of a report

Reports are visual representations of data in Google Analytics.

A Referring Site in Google Analytics is the site that a user was on before they clicked a link to your site, and is recorded as part of the traffic source information for that user's session.

In Google Analytics, recency refers to the time that has elapsed since a user's last session.

A query in Google Analytics is a request for specific data from a report.

In Google Analytics a property is a data container for a specific online asset, such as a website or a mobile app.

The page views metrics measures how many times a page on a website has been viewed.

Page Depth in Google Analytics is a metric that measures the number of pages that a user views during a single session on your website.

Organic traffic is the number of visits from unpaid listing on search engines.

Metrics in Google Analytics is a measure that analyzing website traffic and user behavior.

In Google Analytics a medium is the type of source or channel through which a user accesses a website.

Impressions in Google Analytics refer to the number of times a specific page or content item is displayed on a user's screen.

A hit in Google Analytics is a single request for a file from a web server.

A Google Analytics Audit is a process of reviewing and analyzing the accuracy and effectiveness of a website's Google Analytics implementation and data.

Goals in Google Analytics allow you to track specific actions or outcomes that users take on your website as part of your desired business objectives.

Frequency in Google Analytics is a metric that measures the number of times a user has visited a website within a specific time period.

Exit in Google Analytics refers to the last page a user visited before leaving a website.

Events allows users to track specific interactions such as button clicks or video plays.

Entrance in Google Analytics refers to the number of times a user enters a website or a specific page on the website.

Engagement in Google Analytics is a metric that measures how long and how often users interact with a website or app, including actions such as page views, clicks, and time spent on site.

Ecommerce tracking in Google Analytics is a feature that allows businesses to track the financial performance of their online store and gain insights into customer behavior and conversion rates through the collection and analysis of data.

Drop off in Google Analytics refers to the percentage of visitors who leave a website or page without completing a desired action, such as making a purchase or filling out a form.

Direct/None in Google Analytics refers to traffic that is not attributed to any specific source and appears as direct traffic in the referral data.

In Google Analytics, dimensions are attributes for organizing and segmenting data within a report.

Cohort Analysis in Google Analytics is a method of tracking and analyzing the behavior of groups of users who share a common characteristic.

The Client ID in Google Analytics is a unique identifier assigned to a user or device.

A channel in Google Analytics refers to the medium or platform through which traffic is being directed to a website.

A campaign in Google Analytics is a specific marketing effort that can be tracked and analyzed.

Bounce rate is the percentage of website visitors who leave the site after viewing only one page.

Average Session Duration is the average length of time a user spends on a website during a single session.

Audience are groups of users defined based on certain criteria. Audience analysis can be a valuable tool, here's why.

Assisted Conversion in Google Analytics is a metric that tracks the number of interactions that contributed to a conversion before the last interaction.

Acquisition in Google Analytics refers to the process of tracking how users reach a website or app.

An Account in Google Analytics refers to a specific website or app that is being tracked and analyzed for traffic and user behavior data.