Google Analytics Key terms

What is drop off in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

In Google Analytics, a "drop off" occurs when a user leaves your website or app without taking a specific action you have defined as a goal. This can happen at any point in the user's journey, and it can be a sign that something is preventing users from achieving the goals you have set for your website or app. Various factors, such as poor website design, a confusing user experience, or a lack of compelling content, can cause drop-offs. By analyzing drop-offs, you can identify potential problems and make changes to improve the user experience and increase the likelihood that users will achieve your defined goals.

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