Google Analytics Key terms

What are events in Google Analytics?

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Published on Jan 20, 2023 and edited on May 4, 2023 by Iron Brands

Events occur very often on websites or web applications. They are user interactions with the website or web application. Events are tracked as separate units of data. Examples of events include clicks on links or buttons, downloads of files, or interactions with video or audio players.

As you can imagine, events are an essential concept in Google Analytics because they provide detailed information about the interactions and activities of users on your website or web application. You can use events to track and analyze your users’ actions and to understand the effectiveness of different content and features on your website or web application.

Events are usually tracked by implementing event tracking code. You can easily add this to your website web application. Why should you implement this code? Well, it sends information to your web analytics tool, which collects all gathered data so that you can analyze this.

Through the Behavior section, you can access events. This section includes a variety of reports that provide you with information about events, such as the Top Events report. Top events are events that occur most frequently on a website. For example, users might click certain buttons or links more regularly than others.

You can use events to answer various questions, such as:

  • What events do users trigger on my website?
  • How do events vary by traffic source, device, or other dimensions?
  • What is the most common event?

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