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What are reports in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

Reports are collections of data and metrics that provide insight into various aspects of a website's performance. They allow you to understand how your audience uses your site.

Google Analytics provides a wide range of reports, including reports on traffic sources, user behavior, content performance, e-commerce, and more. These reports are organized into categories, such as Acquisition, Behavior, and Conversions. You can customize, save and share reports. You can also create custom dashboards to view multiple reports at once.

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