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What is the user flow in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

In Google Analytics, user flow is a visualization of the paths that users take as they move through your website. This includes the sequence of pages and events that users interacted with and the number of users who followed each path.

User flow helps you understand how users navigate your website and the paths they usually take. User flow can be accessed in Google Analytics by going to the Behaviour > User Flow report. This report provides a visual representation of the paths that users take, allow you to filter and segment the data to better understand the behavior of different groups of users.

Analyzing user flow can help you improve your website and the user experience of your visitors.

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