Track Bing traffic

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Published on Feb 2, 2024 and edited on Feb 21, 2024 by Iron Brands

Bing is a web search engine that brings traffic and sales to your website. By analyzing your traffic from Bing you can get insights in how to improve and optimize this.

  1. Why is tracking Bing traffic important?
  2. How does Simple Analytics track traffic from Bing?
  3. Steps to Track Traffic from Bing Using Simple Analytics
    1. Install the Script
    2. Let the Data Flow In
    3. Set Up a Goal to Track Bing Traffic
  4. Final Thoughts
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Let's look at why tracking traffic from Bing is crucial and how Simple Analytics may help.

Why is tracking Bing traffic important?

By tracking Bing traffic, you can learn how much traffic comes from Bing, which pages users visit, how long they stay, what actions they take, and where your website can be optimized for better performance.

You can also identify user behavior and trends, which can assist you in customizing your marketing strategy and tailoring your content and user experience to better serve your audience. You can use the data gathered to gain valuable insights and increase traffic to your website.

How does Simple Analytics track traffic from Bing?

Simple Analytics is a privacy-friendly web analytics tool which innately tracks all possible data and metrics related to your website traffic.

Once you add the Simple Analytics script to your website, it starts collecting important metrics related to your visitors' interactions.

For a complete list of tracked metrics, you can refer to the documentation page.

To track traffic from Bing effectively, Simple Analytics uses the referrer hostname.

Steps to Track Traffic from Bing Using Simple Analytics

Now that you understand the importance of tracking traffic and how Simple Analytics does it, let's walk through the steps to set it up for your website:

Install the Script

If you haven't already added the Simple Analytics script to your website, follow these instructions:

  1. Locate the <body> tag in your website's HTML code.
  2. Copy and paste the following script inside the <body> tag:


<!-- 100% privacy-first analytics -->

<script async defer src="<https://scripts.simpleanalyticscdn.com/latest.js>"></script>

<noscript><img src="<https://queue.simpleanalyticscdn.com/noscript.gif>" alt="" referrerpolicy="no-referrer-when-downgrade" /></noscript>

This script enables Simple Analytics to start tracking page views on your website.

Let the Data Flow In

After you've installed the Simple Analytics script, you'll need to be patient and give it some time to gather data. The script will start collecting information as visitors come to your website from Bing.

Set Up a Goal to Track Bing Traffic

Now that you have some traffic flowing into your website, it's time to create a goal to track traffic coming from Bing. Follow these steps to set up the goal:

  1. Log in to your Simple Analytics dashboard.
  2. Navigate to the “Goals” section.
  3. Click on “Create Goal” or “Add New Goal.”
  4. Give your goal a descriptive name, like “Traffic from Bing.”
  5. Choose the “pageview” event from the list of available events.
  6. Under the filter options, select “Referrer hostname – is – Bing” to track traffic specifically from Bing.
  7. Save the Goal.

Bing Traffic Goal

Once you've set up the Goal, consider marking it as “important” to have it appear on your visitor dashboard for easy monitoring.

Final Thoughts

To summarise, by using Simple Analytics, you can track Bing traffic to better understand how it affects your website's overall performance and make data-driven decisions to increase your website traffic and improve marketing strategies and the user experience.

At Simple Analytics we believe in an independent internet that is friendly to website visitors. If this resonates with you, feel free to give us a try!

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