Track DuckDuckGo traffic

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Published on Jan 15, 2024 and edited on Feb 21, 2024 by Iron Brands

DuckDuckGo is a search engine that is committed to protecting its customers' online privacy. This means that when someone uses DuckDuckGo, no one knows who they are, where they live, what websites they visit, and so on. It does not track its users, which makes it different from other search engines.

Let's learn more about DuckDuckGo and how you can track traffic to your website from it.

  1. Why use DuckDuckGo?
  2. How does Simple Analytics track traffic from DuckDuckGo?
  3. Steps to Track Traffic from DuckDuckGo Using Simple Analytics
    1. Install the Script
    2. Let the Data Flow In
    3. Set Up a Goal to Track DuckDuckGo Traffic
  4. Final Thoughts
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Why use DuckDuckGo?

DuckDuckGo, like Google but privacy-friendly. It also has a lower bounce rate of 11.43% than Google, which is 28.46%. DuckDuckGo's usage keeps growing due to its priority of data privacy, making it a perfect platform for marketers and businesses to improve conversion rates as it has less competition.

How does Simple Analytics track traffic from DuckDuckGo?

Simple Analytics is a privacy-friendly web analytics tool which innately tracks all possible data and metrics related to your website traffic.

Once you add the Simple Analytics script to your website, it starts collecting important metrics related to your visitors' interactions.

For a complete list of tracked metrics, you can refer to the documentation page.

To track traffic from DuckDuckGo effectively, Simple Analytics uses the referrer hostname.

Steps to Track Traffic from DuckDuckGo Using Simple Analytics

Now that you understand the importance of tracking traffic and how Simple Analytics does it, let's walk through the steps to set it up for your website:

Install the Script

Start by creating your account on Simple Analytics (if you haven't done this already). This will prompt you to add your website and install the script onto your website.

This is really easy and works the same as if you would add Google Analytics to your websites. The script enables Simple Analytics to start tracking page views on your website.

Let the Data Flow In

After you've installed the Simple Analytics script, you'll need to be patient and give it some time to gather data. The script will start collecting information as visitors come to your website from DuckDuckGo.

DuckDuckGo Traffic

Set Up a Goal to Track DuckDuckGo Traffic

Now that you have some traffic flowing into your website, it's time to create a goal to track traffic coming from DuckDuckGo. Follow these steps to set up the goal:

  1. Log in to your Simple Analytics dashboard.
  2. Navigate to the “Goals” section.
  3. Click on “Create Goal” or “Add New Goal.”
  4. Give your goal a descriptive name, like “Traffic from DuckDuckGo.”
  5. Choose the “pageview” event from the list of available events.
  6. Under the filter options, select “Referrer hostname – is – DuckDuckGo" to track traffic specifically from DuckDuckGo.
  7. Save the Goal.

DuckDuckGo Traffic Goal

Once you've set up the Goal, consider marking it as “important” to have it appear on your visitor dashboard for easy monitoring.

Final Thoughts

By using Simple Analytics and following the steps outlined above, you can easily start tracking your DuckDuckGo traffic while maintaining user privacy and advertising your business at a lower cost.

At Simple Analytics we believe in an independent internet that is friendly to website visitors. If this resonates with you, feel free to give us a try!

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