Track Email link clicks

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Published on Feb 2, 2024 and edited on Feb 21, 2024 by Iron Brands

Tracking Email link clicks measures how many times recipients interact with a link included in the email you send them. It is used to track how many times your emails are opened.

Creating a tracked link is simple, and Simple Analytics can help you with it.

Let's dive in!

  1. Why is tracking email link clicks important?
  2. How to use Simple Analytics to track email link clicks
    1. Install the Script
    2. Add UTM to your links
    3. Create Goals
  3. Conclusion
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Tracking email link clicks allows you to see how many times recipients clicked the link. You can swiftly gather information on who interacted with the link from your subscriber list and who did not, which helps you understand customer behaviour and deliver the right message to the right person at the right time.

Tracking the links allows you to analyse the traffic you are receiving and compare the results of your most recent email with previous emails, so you can understand the difference and make the necessary changes.

Especially, for sending newsletters this is really important.

Note: The below process only tracks email links clicks coming to your own web property.

Install the Script

Start by creating your account on Simple Analytics (if you haven't done this already). This will prompt you to add your website and install the script onto your website.

This is really easy and works the same as if you would add Google Analytics to your websites. The script enables Simple Analytics to start tracking page views on your website.

Now all the links that need to be added to the email should have UTM, feel free to use our UTM Builder to build one.

For starters, here’s how the URL should look like.


Create Goals

Next is the final and most important step, and that is start visualizing your metrics using our “goals” feature.

To effectively measure email link clicks, create the goals based on the event triggered:

  • Define the goal: Give it a name like “UTM Traffic [Campaign name, source, etc.]”
  • Set the event: Choose the event “pageview”
  • Set filter: Choose any “UTM” filter from the dropdown (e.g UTM Campaign = Newsletter)
  • Mark the goal as important: Ensure it appears in the visitor dashboard for easy tracking.

Email Clicks Goal

By creating the goal, you can monitor email link clicks and traffic with ease.


Tracking email link clicks provides you with the ability to examine and analyse data that can be used to evaluate the effectiveness of a marketing campaign.

The more people click on the link, the higher the subscriber engagement gets, which leads to successful email marketing.

At Simple Analytics we believe in an independent internet that is friendly to website visitors. If this resonates with you, feel free to give us a try!

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