Tracking your website is important as it provides you with information that can assist you to improve the performance and increase sales.
There are numerous metrics that should be tracked on a website. One of them is the pricing page. A pricing page is a specific page that lists the many pricing options that are available for your product and services.
Let's learn more about the importance of tracking pricing page visitors.
Importance of tracking pricing page visits
The pricing page is an important page on your website because it is where you can encourage users to convert into buyers. By tracking pricing page visits, you can learn how many people are visiting and interacting with the page. You get a more in-depth understanding of how long a user stays at the pricing page and what actions they take.
You get an overview of your customer's behaviour and how much interest they have in your product or service's pricing plans. In addition, you can plan your content more effectively if you have a good understanding of the traffic and audience you are receiving.
By monitoring the page, you can also identify patterns and areas where changes can be required to improve page performance.
Track pricing page visits
Here is a step-by-step approach on how to track pricing page visits using Simple Analytics.
Let's dive in!
Install the Script
Start by creating your account on Simple Analytics (if you haven't done this already). This will prompt you to add your website and install the script onto your website.
This is really easy and works the same as if you would add Google Analytics to your websites. The script enables Simple Analytics to start tracking page views on your website.
Create Goals
Next is the final and most important step, and that is start visualizing your metrics using our “goals” feature.
To effectively measure the traffic coming to your pricing pages, create the goals based on the event triggered:
- Define the goal: Give it a name like “Pricing Page Traffic”
- Set the event: Choose the event “pageview”
- Set filter: Choose the “path” filter from the dropdown and add your pricing page URL (without domain) there (e.g URL is /pricing)
- Mark the goal as important: Ensure it appears in the visitor dashboard for easy tracking.
By creating the goal, you can monitor traffic to your pricing page with ease.
Final Thoughts
With the help of Simple Analytics, you can now effortlessly track your pricing page visitors and make the necessary changes to improve it. Knowing your audience and what they prefer will assist you in turning potential customers into purchasers and increasing sales for your business.
At Simple Analytics, we believe in an independent internet that is friendly to website visitors. If this resonates with you, feel free to give us a try!