Google Analytics Glossary

Add Google Analytics to Mailchimp

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Published on Mar 21, 2024 and edited on Feb 13, 2025 by Iron Brands

While Mailchimp offers its own set of analytics, integrating Google Analytics into your Mailchimp campaigns can offer more robust insights. This blog post will guide you through the process of adding Google Analytics to your Mailchimp campaigns.

Let's dive in!

  1. Set Up Google Analytics
  2. Enable Google Analytics Tracking in Mailchimp
  3. Send Your Campaign and Monitor Performance
  4. Final Thoughts

Before we dig in you need to know that Google Analytics is complex and a bit clunky. There are other options that give you the same insights in a slick and straightforward dashboard.

Simple Analytics is one of them. A privacy-friendly and simple analytics tool - just the insights you need in a straightforward dashboard. (And its also free yes).

Can you spot the difference between the dashboards?

All right, now let's get into answering your question!

Set Up Google Analytics

If you haven't already set up a Google Analytics account for your website, you'll need to do that first. Here’s a quick setup guide:

  • Create a Google Analytics Account: Visit the Google Analytics website and sign in with your Google account. If you don’t have one, you’ll need to create it.
  • Set Up a New Property: Follow the on-screen instructions to create a new GA4 property, choosing "Web" as your platform.
  • Obtain Your Measurement ID: Once your property is configured, you will be given a Measurement ID (formatted as "G-XXXXXXXXXX"). Note this ID down, as it's necessary for integrating GA with your Mailchimp campaigns.

Enable Google Analytics Tracking in Mailchimp

Mailchimp simplifies the process of adding Google Analytics tracking to your email campaigns. Here’s how to enable GA tracking:

  • Navigate to Campaign Settings: When creating or editing a campaign in Mailchimp, look for the settings or analytics options, which might be under a section labeled "Settings & Tracking" or similar.
  • Enable Google Analytics: Find the option to enable Google Analytics tracking and enter your website’s domain. Mailchimp will automatically append UTM parameters to links in your email campaign, facilitating GA tracking.
  • Customize UTM Parameters (Optional): Mailchimp allows you to customize UTM parameters for more detailed tracking. Adjust the campaign source, medium, and name so that GA can collect fine-grained data.

Send Your Campaign and Monitor Performance

After setting up Google Analytics tracking in your Mailchimp campaign:

  • Complete and Send Your Campaign: Finish designing your email and send it out to your subscriber list.
  • Access Google Analytics: Log into your GA account to start monitoring the performance of your campaign. Navigate to the "Acquisition" section, then "Campaigns," and select "All Campaigns" to view detailed data.

Final Thoughts

Adding Google Analytics to your email campaigns can give you great insights. However, ask yourself: is Google Analytics the right tool for you?

GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives.

If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your app and off you go. This takes about one minute- and there is a free version as well!

Enjoy!