8 Best Clicky Alternatives

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Published on Jun 19, 2023 and edited on Feb 2, 2024 by Ankit Ghosh

Clicky is a tool that helps website owners understand how visitors interact with their websites. Website analytics are beneficial since they enable website improvement. For example, owners can modify their website to make it easier to use by looking at how long visitors remain on it and which pages they visit the most.

Clicky is a popular web analytics tool, but it has its drawbacks. In this article, we'll dive into Clicky and showcase a few alternatives that might suit you better.

  1. What is Clicky used for?
  2. Clicky Pricing
  3. Clicky Reviews
  4. Clicky Alternatives
    1. Simple Analytics (easy to use and predictable pricing)
    2. Piwik PRO
    3. Plausible
    4. Pirsch
    5. Visitor Analytics
    6. Fathom Analytics
    7. Adobe Analytics
    8. Umami
  5. What to look for in an analytics tool
  6. Final Thoughts
Logo of MichelinMichelin chose Simple AnalyticsJoin them

What is Clicky used for?

Clicky's web analytics application monitors user interaction, conversion, and time spent on a website. The platform provides tools for tracking referrals, managing campaigns, defining and tracking goals, and managing many sites. Additionally, Clicky offers pageview tracking, enabling companies to tailor their websites to particular user interests and change their products and online presence.

Even though Clicky still calls itself a privacy-friendly analytics tool but in legislative terms such as GDPR, it’s not privacy-friendly. Clicky is US-based and hosts user data on US servers, making it not compliant with GDPR.

Besides that, Clicky’s UI hasn’t seen any updates for years, making you feel you are using a bit outdated tool. It’s better to look for other options as the significant benefits, like being privacy-friendly and having a good UX, don’t stand true anymore.

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Clicky Pricing

Clicky offers different pricing options to cater to various business needs in web analytics. For example, the Pro plan allows tracking up to 10 websites and analyzing 30,000 daily page views for $9.99 monthly.

The Pro Plus plan offers enhanced features and monthly priority processing for $14.99.

The Pro Platinum plan and custom pricing options are available for larger enterprises, accommodating up to 30 or more websites and 100,000 daily page views. The pricing varies for traffic higher than that, and the companies have to request quotes from Clicky.

FreeProPro PlusPro PlatinumCustom

1 websites
3,000 pageviews
Content / Searches / Referrers / etc

10 websites
30,000 pageviews
Content / Searches / Referrers / etc
Custom data tracking

10 websites
30,000 pageviews
Content / Searches / Referrers / etc
Custom data tracking
Uptime monitoring

30 websites
100,000 pageviews
Content / Searches / Referrers / etc
Custom data tracking
Uptime monitoring

Upto 1,000 websites
Upto 20.,000,000 pageviews
Content / Searches / Referrers / etc
Custom data tracking
Uptime monitoring

Consider the number of websites and expected daily page views when selecting a Clicky plan. This will ensure the right balance of features and pricing.

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Clicky Reviews

Effortless Time Tracking and Enhanced Productivity: A Review of Clicky in Rippling

What do you like best about Clicky?

As a user, I appreciate Clicky in Rippling for its intuitive and user-friendly interface. It allows me to track and manage my time effortlessly, view detailed reports, and collaborate with team members effectively. Its seamless integration with other Rippling features makes it a powerful tool for optimizing productivity.

What do you dislike about Clicky?

I wouldn't say I like the limited customization options in Clicky and the time-tracking feature in Rippling. It cannot tailor the interface or reports according to my preferences. This limitation hampers my ability to personalize the tool to suit my needs and workflow.

What problems is Clicky solving and how is that benefiting you?

Clicky is a time tracking and productivity software that solves the problem of accurately tracking and managing work hours. It benefits users by providing real-time insights into time utilization, improving productivity, and enabling accurate invoicing. Clicky streamlines time management and helps users optimize their efficiency and profitability.

Nikhil A. , Copywriter , Small Business
Source: G2

Clicky Alternatives

The available real-time website analytics tool Clicky provides a good product. There may be better options for some.

Clicky's drawbacks include possible data accuracy problems and a pricing structure that may be too expensive for small firms.This points out the necessity of looking for alternatives like Simple Analytics, which offers more thorough insights into website performance and user activity.

Simple Analytics is a top choice among users for web analytics because it offers both web metrics and product analytics in a user-friendly interface at a reasonable price.

It's a must-try for companies wishing to enhance their analytics tool due to its accurate data, thorough insights, and user-friendly layout. Here are its features in detail:

Simple Analytics (easy to use and predictable pricing)

As the name goes, Simple Analytics is a simple and easy-to-use analytics tool. It's also one of the few analytics tools completely GDPR-compliant with EU-hosted servers.

PS: If you are looking for a Google Analytics replacement, you might want to check out a direct comparison with Google Analytics

Now let's review a few benefits of using Simple Analytics over Clicky.

Pros of using Simple Analytics

  1. Simplified UI - Simple Analytics offers a straightforward user interface that makes analysis easier. It's 10x easier to work with than GA4. Checkout the public dashboard to see what that looks like.
  2. Affordable Pricing - Simple Analytics starts at a reasonable price.
  3. No cookie banner - Simple Analytics gives you the insights you need without using cookies or trackers. Hence, no need for an annoying cookiebanner on your website.
  4. Chat with your analytics - Simple Analytics AI is the latest features that lets you chat with your analytics and get insights directly.

Cons of using Simple Analytics

The user interface of Simple Analytics is made to look simple and easy to understand so everyone, be it the founder or marketing teams, can use it easily. A Product Manager may need a few more screens, but that is something that can be quickly built with goals.

Pricing of Simple Analytics

Simple Analytics is one of the most cost-efficient tools available in its segment. The product is perfect for businesses. It caters to companies and has plans for individuals and students. Therefore it ensures that the best features are available at a very reasonable price.

The pricing of Simple Analytics starts at a low $9/month, making it a pocket-friendly tool for all businesses.

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Piwik PRO

Piwik PRO and Matomo (formerly known as Piwik) evolved out of an open-source project known as Piwik.

Piwik PRO is now an enterprise-focused analytics tool built on the open-source project. It offers web and product analytics and a few other helpful additions, such as tag manager and consent manager.

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  • Provides detailed reports on visitor behavior, including location, device, and more.
  • Open-source, which means it's free to use.
  • Offers customizable dashboards and reports.
  • Provides privacy-focused options.
  • Offers a cloud-hosted solution.


  • The web UI could be more straightforward.
  • Understanding how to get beyond default features takes time and effort.
  • Piwik has problems with loading, data retention, and an exponential increase in disk consumption.
  • Primarily meant from enterprise, hence an expensive solution.


Piwik PRO is an enterprise solution and is expected to be expensive. If you try looking up the pricing on their site, you won’t be able to, as it requires contacting the sales team.

Though the pricing isn’t public, but according to Optimize Smart

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Plausible is a lightweight and privacy-focused web analytics tool that provides website owners insights into visitor behavior. It was founded in 2019 and is based in Estonia.

Plausible offers a clean and straightforward user interface that makes it easy to use.

They do have a focus on privacy, but according to many independent researchers and thought leaders, it may not be as privacy-friendly as they state. More can be read in this article, which was popular on HackerNews.

Plausible hero (2).png


  • Provides detailed reports on visitor behavior.
  • Privacy-focused, which means it doesn't use cookies or collect personal data.
  • Offers a clean and straightforward user interface.
  • Provides customizable dashboards and reports.
  • Offers a free trial.


  • Limited features compared to other paid options.
  • A lower degree of in-depth reporting.
  • Other solutions are more privacy-friendly.


Plausible’s pricing starts at $9/month when paid monthly or $7.5/month when paid annually. Though this is indeed affordable, you’ll have to keep in mind that this is the pricing for websites with less than 10,000 page views.

The next tier starts at $19/month when paid monthly or ~$15.9/month when paid annually for websites with less than 100,000 pageviews.

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Pirsch is a privacy-focused web analytics tool that helps website owners track visitor behavior while respecting privacy. It was founded in 2019 and is based in Berlin, Germany.

Pirsch offers real-time analytics and provides a customizable dashboard that can be tailored to the user's needs. They do not use cookies or collect personal data, making it a privacy-friendly option. Additionally, Pirsch is easy to install and use, making it an excellent choice for beginners.

Pirsch hero (2).png


  • Simple and easy-to-understand dashboard.
  • Budget-friendly option.
  • Easy to install.


  • Proxying is very tricky and needs some technical knowledge (used to bypass adblockers)
  • They have not been in business for long and have less track record than other solutions.
  • Event-setting and goal-tracking features are limited


Pirsch Analytics is a pretty affordable tool, especially for low-traffic websites. The pricing for Pirsch Analytics starts at $5/month when paid annually for 10,000 pageviews. The next pricing tier supports websites for up to 100,000 pageviews and costs $10/month.

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Visitor Analytics

Visitor Analytics is a website analytics tool that calls itself a website intelligence platform as it comes with several other features, such as session recording, polls, surveys, and much more.

It’s a comprehensive solution for anyone who needs more than just web analytics, but at times, this can get overwhelming, too; with more features, the dashboards keep getting cluttered.

Visitor Analytics (5).png


  • Offers wide range of features.
  • Simple and easy to install.


  • Slightly expensive for small and medium-sized businesses.
  • You may have to pay for features you won’t use in a higher plan.
  • Uses fingerprinting and is not GDPR-compliant


Visitor Analytics multiple pricing plans. The Basic package is priced at $10.39 monthly and includes heatmaps and website analytics for up to 10,000 page views. The Advanced plan, available for $19.99 per month, offers everything the Basic plan features but with higher limits.

Similarly, they have Pro, Pro Plus, and Pro ++ plans which are over the same as the other plans do with even higher limits. They also give access to “Company Reveal,” which lets you know if you are getting traffic for any organizations.

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Fathom Analytics

Fathom Analytics, Plausible and Simple Analytics started at nearly the same time when there was a need for a Google Analytics alternative that is not only privacy-friendly but also easy to understand.

Fathom Analytics is built by Jack & Paul, who have been running it successfully since 2018. It’s been marketed as a simple and privacy-friendly analytics tool, but some reports suggest it may not be as privacy-friendly as it claims. In addition, their event-setting and goal-tracking capabilities are limited.

Apart from providing web analytics data, it also doubles as an uptime monitoring tool, an added feature by Fathom Analytics.

Fathom Analytics hero.png


  • Simple and easy-to-use dashboard
  • Provides uptime monitoring as an added feature
  • Supports event tracking (e.g., tracking the number of PDF downloads, Newsletter signups, etc.)


  • Some users have said that the UI requires improvements.
  • Other options are more privacy-friendly
  • It’s event-setting, and goal-tracking features are limited


Fathom Analytics has multiple pricing plans (10+), but the good thing is that all plans have the same feature set, with the only capping on monthly pageviews.

The pricing starts at $14/month for up to 100,000 pageviews and goes to $274/month for up to 25,000,000 monthly pageviews.

Fathom Analytics pricing.png

Adobe Analytics

Adobe Analytics is a small part of Adobe’s giant Marketing Cloud. It’s a tool meant to be a complex web analytics tool that also comes with Business Intelligence (BI). Also, Adobe Analytics works best when you have the other Marketing Cloud tools.

If you are just looking for a simple yet powerful analytics tool, Adobe Analytics may not be the right choice as it’s complex, needs other tools to function properly, and is expensive too.

You should only consider it only if you have specific feature requirements such as predictive analytics but be ready to shed a ton of money.

Adobe Analytics.png


  • Adobe Analytics has been in business for many years, making it a mature tool with many features.
  • Apart from just web analytics, it also doubles up as a marketing analytics tool with features like ad hoc analysis and multichannel data collection.


  • Adobe Analytics is a sales-led product, and you would often need an implementation partner. It’s a very complex analytics tool.
  • The cost of Adobe Analytics, along with the fees/charges of the implementation partner, makes it an expensive affair.
  • It needs to work with many other Adobe products to give businesses all the data it can, but then it makes it very complex.


Adobe Analytics provides three different plans along with many add-ons. The plans “Select,” “Prime,” and “Ultimate.” The pricing of all the plans is hidden behind a “Get Pricing” button, which makes you contact the sales team to get pricing info.

Though the pricing info isn’t public, however according to Nabler, the pricing is somewhere between $48,000 on the lower side and $350,000 on the high side.

Paying and justifying this much for an analytics tool is only justifiable when the revenue is in multi-millions, and even then, you can find better options.

Adobe Pricing.png


Umami is an open-source web analytics tool that provides website owners insights into visitor behavior. It was created by three brothers Mike, Brian, and Francis Cao.

Many devs love it as it’s easy to install and get started, but remember that this can be challenging for non-developers. Umami also has event tracking, but users have reported it to be very limited.

Umami (6).png


  • Open-source, which means it's free to use if self-hosted.
  • Simple and easy dashboard.
  • Lightweight web analytics and doesn’t slow the website.


  • Limited support options
  • Limited data retention options.
  • Limited features compared to other paid options.


Umami Analytics was initially only open-source but recently launched a hosted cloud version. The pricing starts at $9/month for 100,000 pageviews. One major issue with all the plans is their limited data retention policy unless you switch to a custom plan.

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What to look for in an analytics tool

Selecting a tool for your analytics is a crucial decision. Be sure to go through this checklist before making a choice. You're good to go if the tool provides these:

Ease of Use: You shouldn’t spend your time on a complex web analytics tool that takes time and experience to get familiar with.

Accuracy: Getting an accurate picture of what’s happening on your website is important.

Straightforward UI: Most of the time, you don’t need 75 custom dashboards (looking at you, Google).

Lightweight: Installing an analytics script has an impact on your page speed. Choose an analytics tool that doesn’t slow your website down.

Privacy: The world is moving in a direction where privacy is becoming increasingly important.

Integration: Your analytics should be able to integrate with other tools.

Pricing: Consider the tool's pricing and ensure it aligns with your budget.

Although this checklist can assist you in getting started, there may be other factors for your organization that you need to consider.

Final Thoughts

If you want a tool that checks these boxes, then check out Simple Analytics. It provides the insights you need in a straightforward dashboard while being 100% GDPR compliant.

Want to see what that looks like? Check our public dashboard here

We believe the internet should be an independent place that is friendly to website visitors. By opting for Simple Analytics, you’ll be supporting us in our mission and protecting the privacy of your website visitors. If this resonates with you, feel free to give us a try.

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